3AW

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3AW

Broadcast area	Melbourne, Australia
Slogan	"Talking Melbourne"
First air date	22 February 1932
Frequency	693 KHz AM
Format	Talkback
Owner	Southern Cross Broadcasting
Website	www.3aw.com.au

3AW is a radio station in Melbourne, Australia on 693KHz AM. It began transmission in February 1932 as Melbourne's fifth commercial radio station.

1 Station history
2 Ratings and market position
3 Schedule
4 See also
5 External links

[edit] Station history

An 1940s billboard advertising For the Term of his Natural Life in Melbourne

3AW's original broadcast frequency was 1425KHz and changed to 1280kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9kHz spacing on the AM band. Due to poor reception problems, at 7.15am. on 1 May 2006 3AW swapped with its sister station Magic to its present frequency of 693kHz.

The station is now broadcasting from a transmitter in Werribee and its studios are located in South Melbourne, sharing facilities with 3EE. Owned and operated by Southern Cross Broadcasting, the station's program format is primarily news, talk and sport.

[edit] Ratings and market position

3AW has long been the top-rating radio station in Melbourne.

[edit] Schedule

On weekday mornings, Ross Stevenson and John Burns present a light-hearted breakfast show that includes Melbourne's most listened to radio segment, Rumour File.^{[citation needed]}

From 8.30am Neil Mitchell presents a current affairs program with a strong talkback format, together with interviews. Regular guests include Prime Minister John Howard, Treasurer Peter Costello and Victorian Premier Steve Bracks.

After the noon news, Ernie Sigley presents lifestyle-based programming.

From 4.00pm Derryn Hinch presents a mildly-controversial drivetime show. Hosting the evening slot (8.00pm to midnight), Nightline, are television pioneers Philip Brady and Bruce Mansfield.

Keith McGowan hosts the overnight shift from midnight through to 5.30am.

**Weekdays**
Midnight - 5.30am	Keith McGowan
5.30am - 8:30am	Ross Stevenson and John Burns
8:30am - Midday	Neil Mitchell
Midday - 4.00pm	Ernie Sigley
4.00pm - 6.00pm	Derryn Hinch
6.00pm - 8.00pm	Sports Today – Gerard Healy and Dwayne Russell
8.00pm - Midnight	Nightline – Bruce Mansfield and Philip Brady