Business communication
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Business Communication is any communication used to promote a product, service, or organization - with the objective of making a sale.
Business Communication encompasses a huge body of knowledge including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. Whatever form it takes, the objective remains the same - to make a sale.
The Business Communication message is conveyed through various channels of communication including the Internet, Print (Publications), Radio, Television, Ambient, Outdoor, and Word of mouth.
Business Communication is a common topic included in the curricula of Masters of Business Administration or MBA program of many different universities.
[edit] Types of business communication
- Emails
- Emails are a good form of communication because they are a free version of mail
- Telephoned meetings
- This is a good form of communcation but over long distance (international is costly)
- Forum board
- It is constant so that any time any one has an opinion or an idea they can post it up for the rest of the team to see.
- Face to face meetings
- These are good for getting things done but are not always appropriate.
[edit] See also
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