Carlton Screen Advertising
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Carlton Screen Advertising is the largest cinema advertising sales house in the United Kingdom and Republic of Ireland. It is owned by ITV plc. Among the cinema firms it sells advertising time on behalf of are Cineworld, Showcase Cinemas, Ward Anderson, and Odeon (known as United Cinemas International in Ireland). Its chief rival is Pearl & Dean, owned by SMG plc.
[edit] History
The company was founded in 1938 as Rank Screen Advertising, part of the Rank Organisation. It was set up to sell advertising time for Rank's cinema chain, Odeon. In 1996 Carlton Communications plc purchased the company - renamed Cinema Media - from The Rank Group plc. It then took its present name, Carlton Screen Advertising.
Carlton Communications merged with Granada plc on 2 February 2004, The Carlton name has since all been dropped from most other uses (it had been dropped from the ITV franchises except for production captions in late 2003, was dropped from all local branding on 2 February 2004 and from network productions on 1 November 2004). The cinema advertising operation is the only part of the former Carlton to still use the brand.
