Domain parking
From Wikipedia, the free encyclopedia
Domain parking is an advertising practice used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an under-developed domain name. The domain name will usually resolve to a page containing relevant advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain owner is paid based on how many links have been visited (e.g. pay per click) and on how beneficial those visits have been. The keywords for any given domain name provide clues as to the intent of the visitor before arriving.
Another use of domain parking is to be a placeholder of an existing web site. A company might choose to use this method to redirect its website traffic to another web site it owns.
On domains with a 'one-click' implementation, a click on a keyword is not necessary to generate ads. The ads are targeted based on the domain name.
Domains with 'two-click' implementations require a click on a keyword or a keyword search to generate ads.
Domain parking can be classified as monetised and non-monetised. In the former, ads are shown to visitors and the domain is 'monetised'. In the latter, an "Under Construction" or a "Coming Soon" message is put up on the domain. This a single page web site that people see when they type the domain name in a web browser. This is one quick way for getting an Internet presence. Domain names can be parked before a web site is ready for launching.
[edit] See also
[edit] External links
- The Death of Domain Parking?, from Slashdot.org
 |
This Internet domain name article is a stub. You can help Wikipedia by expanding it. |
