Energizer Holdings
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| Energizer Holdings Inc. | |
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| Type | Public (NYSE: ENR) |
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| Founded | Spun-off from Ralston Purina Company in 2000 |
| Headquarters | St. Louis, Missouri, USA |
| Key people | Ward M. Klein, CEO Nominee |
| Industry | Industrial Electrical Equipment |
| Products | Energizer Batteries Schick Products |
| Revenue |  $2.989 billion USD (2005) |
| Operating income | $447.800 million USD (2005) |
| Net income | $286.400 million USD (2005) |
| Employees | 14,848 (2006) |
| Website | www.energizer.com |
Energizer Holdings (NYSE: ENR), headquartered in St. Louis, Missouri is an American manufacturer of batteries with a market share of approximately 25% [1] with markets in over 165 countries.{2006 Annual Report, pg. 5}
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[edit] History
Employee Lewis Urry invented the long-lasting alkaline battery in 1959; it now commands 80% of the consumer battery market.[citation needed]
Formerly a division of Ralston Purina (which purchased them from Union Carbide in 1986).
In 1999, Energizer sold its rechargeable battery division, although it still markets them for retail sale.
[edit] Holdings
The company owns the Energizer and Eveready brands, producing alkaline, carbon zinc, lithium, NiMH, and button cell batteries, as well as other specialty batteries. The company also manufactures flashlights.
In 2003, Energizer bought razor manufacturer Schick (including the Wilkinson Sword brand) from Pfizer, as part of Pfizer's absorption of Warner-Lambert. This was done in order to even competition with leading razor maker Gillette (now part of Procter & Gamble), which owns Energizer's historic arch-rival Duracell.
[edit] Advertising
In the late 1980s, Energizer rolled out a lively advertising campaign featuring Mark 'Jacko' Jackson and his pitch line "Energizer! It'll surprise you! Oi!".
Since 1989, the well-known Energizer Bunny has been featured in its television ads. It is pink and constantly pounds a marching band drum, representing the long lasting battery life of Energizer.
[edit] See also
- Eveready East Africa
