Food stylist
From Wikipedia, the free encyclopedia
Food stylists (sometimes called food dressers) make food look attractive in photographs and videos for advertisements and menus.
Besides choosing and arranging food, they sometimes use special effects techniques. They include:
- using tobacco smoke to give the appearance of steam
- spraying food with hairspray to hold it in place
- arranging mashed potatoes to look like ice cream
- painting cooked meat.
- cereal can be photographed with white glue instead of milk, because the cereal does not get soggy quickly and the flakes stay where they are placed.
- vegetables that appear to be cooked are raw and touched with a blowtorch and coated with glycerin to make them appear cooked
- ice cubes are hand-carved acrylic
- alcoholic beverage shots have water added to them to make them more transparent so the backlighting will work better
Styled food is usually discarded after photo shoots.
[edit] Legal Concerns
It is current US law that advertisements about food show the actual food item that a consumer would be able to buy and eat. However, accompanying foods and garnishes can be artificial. (This call regards ads only, the food used to illustrate cookbooks or magazine articles can be bogus as well.)
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