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SilkAir - Wikipedia, the free encyclopedia

SilkAir

From Wikipedia, the free encyclopedia

Silkair
IATA
MI
ICAO
SLK
Callsign
SilkAir
Founded 1989 (as Tradewinds)
Hubs Singapore Changi Airport
Frequent flyer program KrisFlyer
Member lounge Silver Kris Lounge
Fleet size 13
Destinations 26
Parent company Singapore Airlines Limited
Company slogan Where the World Unwinds
Headquarters Singapore
Key people Mike Barclay (CEO)
Website: http://www.silkair.com

SilkAir is an airline based in Singapore. It is a wholly owned subsidiary of Singapore Airlines and operates scheduled passenger services from Singapore to 25 cities in Southeast Asia, South Asia and China. As the regional wing of Singapore Airlines, it serves 25 out of 49 short haul destinations in the Singapore Airlines group network, and flew 1.56 million passengers in 2006. It made a profit of S$30 million, as turnover rose 20.4% to $415 million.[1]

Contents

[edit] History

SilkAir A319-100 at Changi Airport, with a Singapore Airlines (parent company) Boeing 777 in the background.
SilkAir A319-100 at Changi Airport, with a Singapore Airlines (parent company) Boeing 777 in the background.

The airline had its roots as a regional air charter company in the form of Tradewinds Charters, formed in 1976, and using planes predominantly leased from parent Singapore Airlines serving leisure destinations. Scheduled services were introduced as Tradewinds Airlines on 21 February 1989 when it leased McDonnell Douglas MD-87 airplanes for services to six destinations: Bandar Seri Begawan, Pattaya, Phuket, Hat Yai and Kuantan from Singapore's Changi Airport and Tioman from Singapore's Seletar Airport. As the carrier matured, regional business destinations such as Jakarta, Phnom Penh and Yangon were added to its network, thereby broadening the airline's appeal beyond the holiday maker to include the business traveller.[citation needed]

A major marketing overhaul was started in 1991, culminating on the 1 April 1992 by giving the airline its present name and logo as a new corporate identity [2]. The rebranded airline utilised up to 6 of the new Boeing 737-300s introduced just a year earlier. The mid-1990s saw two Airbus A310-200 aircraft in use and the expansion of services to India and mainland China. It was the first Asian carrier to offer handheld portable video-on-demand (VOD) inflight entertainment in the form of the digEplayer 5500, available on flights to China and India.[citation needed]

[edit] Incidents and accidents

[edit] Destinations

Further information: SilkAir destinations

[edit] Fleet

SilkAir began operations with leased McDonnell Douglas MD-87 aircraft in 1989, before investing in its own fleet of six Boeing 737-300s, the first of which began operations in 1991. It operated two Airbus A310-200s for a brief period from 1993 to 1995 before they were transferred to Singapore Airlines, and two Fokker F70 from 1995 to 2000. It began replacing its Boeing fleet with Airbus aircraft when the first Airbus A320-200 arrived in 1998, and retired all Boeing aircraft a year later.[citation needed]

Today, the SilkAir fleet, with an average of 4.5 years in operation, consists of the following aircraft[citation needed]:

SilkAir Fleet
Aircraft Number Registration Capacity Routes
Airbus A319-100 4 9V-SB* 118 (12J/106Y) Short Haul
Airbus A319-100 1 9V-SB* 120 (8J/112Y) Short Haul
Airbus A320-232 6
(2 on order)
9V-SL* 142 (16J/126Y) Short Haul
Airbus A320-232 2 9V-SL* 144 (12J/132Y) Short Haul

On 20 December 2006, Silkair signed an agreement to purchase 11 Airbus A320-200 aircraft with 9 more on option. These aircraft will be delivered between 2009-2012 [3].

[edit] Codeshare partners

Wikimedia Commons has media related to:

[edit] External links

[edit] References

  1. ^ "SilkAir passenger numbers up 25%", The Straits Times, 16 March 2007.
  2. ^ Silkair website - New corporate identity
  3. ^ Silkair website - Airbus orders

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