SilkAir
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Silkair | ||
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IATA MI |
ICAO SLK |
Callsign SilkAir |
Founded | 1989 (as Tradewinds) | |
Hubs | Singapore Changi Airport | |
Frequent flyer program | KrisFlyer | |
Member lounge | Silver Kris Lounge | |
Fleet size | 13 | |
Destinations | 26 | |
Parent company | Singapore Airlines Limited | |
Company slogan | Where the World Unwinds | |
Headquarters | Singapore | |
Key people | Mike Barclay (CEO) | |
Website: http://www.silkair.com |
SilkAir is an airline based in Singapore. It is a wholly owned subsidiary of Singapore Airlines and operates scheduled passenger services from Singapore to 25 cities in Southeast Asia, South Asia and China. As the regional wing of Singapore Airlines, it serves 25 out of 49 short haul destinations in the Singapore Airlines group network, and flew 1.56 million passengers in 2006. It made a profit of S$30 million, as turnover rose 20.4% to $415 million.[1]
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[edit] History
The airline had its roots as a regional air charter company in the form of Tradewinds Charters, formed in 1976, and using planes predominantly leased from parent Singapore Airlines serving leisure destinations. Scheduled services were introduced as Tradewinds Airlines on 21 February 1989 when it leased McDonnell Douglas MD-87 airplanes for services to six destinations: Bandar Seri Begawan, Pattaya, Phuket, Hat Yai and Kuantan from Singapore's Changi Airport and Tioman from Singapore's Seletar Airport. As the carrier matured, regional business destinations such as Jakarta, Phnom Penh and Yangon were added to its network, thereby broadening the airline's appeal beyond the holiday maker to include the business traveller.[citation needed]
A major marketing overhaul was started in 1991, culminating on the 1 April 1992 by giving the airline its present name and logo as a new corporate identity [2]. The rebranded airline utilised up to 6 of the new Boeing 737-300s introduced just a year earlier. The mid-1990s saw two Airbus A310-200 aircraft in use and the expansion of services to India and mainland China. It was the first Asian carrier to offer handheld portable video-on-demand (VOD) inflight entertainment in the form of the digEplayer 5500, available on flights to China and India.[citation needed]
[edit] Incidents and accidents
- On 19 December 1997, SilkAir Flight 185, operated by a Boeing 737-300 and piloted by Captain Tsu Way Ming, plunged into the Musi River in Sumatra during a routine flight from Jakarta to Singapore, killing all 104 people on board. As of 2007, officials have been unable to find any conclusive cause.
[edit] Destinations
- Further information: SilkAir destinations
[edit] Fleet
SilkAir began operations with leased McDonnell Douglas MD-87 aircraft in 1989, before investing in its own fleet of six Boeing 737-300s, the first of which began operations in 1991. It operated two Airbus A310-200s for a brief period from 1993 to 1995 before they were transferred to Singapore Airlines, and two Fokker F70 from 1995 to 2000. It began replacing its Boeing fleet with Airbus aircraft when the first Airbus A320-200 arrived in 1998, and retired all Boeing aircraft a year later.[citation needed]
Today, the SilkAir fleet, with an average of 4.5 years in operation, consists of the following aircraft[citation needed]:
Aircraft | Number | Registration | Capacity | Routes |
---|---|---|---|---|
Airbus A319-100 | 4 | 9V-SB* | 118 (12J/106Y) | Short Haul |
Airbus A319-100 | 1 | 9V-SB* | 120 (8J/112Y) | Short Haul |
Airbus A320-232 | 6 (2 on order) |
9V-SL* | 142 (16J/126Y) | Short Haul |
Airbus A320-232 | 2 | 9V-SL* | 144 (12J/132Y) | Short Haul |
On 20 December 2006, Silkair signed an agreement to purchase 11 Airbus A320-200 aircraft with 9 more on option. These aircraft will be delivered between 2009-2012 [3].
[edit] Codeshare partners
- Singapore Airlines
- Malaysia Airlines ( From 1 July 2005, MAS code added on flights to Kota Kinabalu and Kuching from Singapore )
- Air India
- Garuda Indonesia
- Mandala Airlines
[edit] External links
[edit] References
- ^ "SilkAir passenger numbers up 25%", The Straits Times, 16 March 2007.
- ^ Silkair website - New corporate identity
- ^ Silkair website - Airbus orders
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