WWL-FM

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WWL-FM

City of license	Kenner, Louisiana
Broadcast area	New Orleans metropolitan area
Branding	FM 105.3
Slogan	The News, Talk, and Sports Leader
First air date	1960s
Frequency	105.3 MHz 105.3 HD-2 for All Comedy
Format	News/Talk
ERP	100,000 watts
Class	C
Callsign meaning	Wide World Loyola (Loyola University of New Orleans, former owner)
Owner	Entercom Communcations
Website	www.wwl.com

WWL-FM is a simulcast of news/talk WWL (AM) in the New Orleans, Louisiana radio market, licensed to the New Orleans suburb of Kenner. The Entercom station broadcasts at 105.3 MHz with an ERP of 100 kW.

[edit] History

Before October 2005, the station was rock WKBU, with previous formats including Rhythmic Top 40 (as WAIL), Adult Contemporary (as WLTS) and Adult Top 40 (as WKZN, "105.3 The Zone").

On August 29, 2005, the station's transmitter was severely damaged during Hurricane Katrina. It would later return to the air with low power as a simulcast of WWL (AM).

In early October 2005, WTKL and (Bayou 105.3) swiched frequencies. On March 23, 2006, the station returned to the air with a Classic Hits format with the "Kool" name, formerly of Kool 95.7.

In April 2006, Entercom New Orleans moved the "Kool 105.3" format to an Internet webcast, and returned the station to a simulcast of WWL. Station officials cited the FM signal's ability to penetrate buildings, increasing in-office listening, and cited the positive response to the station's earlier simulcast of WWL. [1] However, it is believed that Entercom was not interested in catering to the 55+ crowd who would be most likely to listen to the format.

The station's adult contemporary format FM sister station WLMG (Magic 101.9) was the original home of the WWL-FM calls, when that station was a Beautiful music outlet in the 1960s and early 1970s.

[edit] External links

FM Radio Stations in the New Orleans, Louisiana Market (Arbitron #57)

By Frequency:
87.7¹ | 88.3 | 89.1 | 89.9 | 90.7 | 91.5 | 92.3 | 93.3 | 94.3 | 94.9 | 95.7 | 97.1 | 98.5 | 99.5 | 100.3 | 101.1 | 101.9 | 102.9 | 104.1 | 104.5 | 105.3 | 106.1 | 106.7 | 107.5

Stations broadcasting from outside the area:
94.7 | 98.1 | 98.9 | 100.7 | 101.5 | 102.5

¹ Audio for TV channel 6 (NBC)

See also: New Orleans (FM) (AM)

Louisiana Radio Markets New Orleans (AM) (FM) · Baton Rouge (AM) (FM) · Alexandria · Houma · Lafayette · Lake Charles · Lake Ponchartrain · Monroe · Shreveport

See also: List of radio stations in Louisiana and List of United States radio markets

See also: List of United States radio markets