Flyer (pamphlet)
From Wikipedia, the free encyclopedia
A flyer is a single page leaflet advertising a nightclub, event, service, or other activity. Flyers are typically used by individuals or small business and are a form of small scale, community communication.
Flyers are typically sized no bigger than A5 (about 6x8 inches) and are usually printed on card, around 300gsm.
Flyers are handed out on the street, posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafes, community meeting houses, laundromats and small markets.
Flyers, along with postcards, leaflets and small posters, are vital and free forms of communication for people who want to engage the public but do not have the money or desire to take out classified advertising in a local newspaper. Their widespread use intensified with the spread of desktop publishing systems. This is a cost effective way to promote massive products. In recent years, the production of flyers through traditional printing services has been supplanted by Internet services; customers may send designs and receive final products by mail. Flyers range in tone from humorous to irreverent or absurd.
The Craigslist website is a web-based system that mirrors the sort of community communication that occurs via flyering and bulletin boards.
Recently, flyposting (pasting flyers to walls) has been banned in many places, causing concern among media activists and ordinary citizens.
San Francisco has a long history of flyering. The first flyer company was The Thumbtack Bugle who has been around for over twenty five years. Haight Street is very popular for postering on telephone poles.
Flyers have become an integral aspect to the Edinburgh Fringe, where flyers are handed to people on the Royal Mile.
[edit] External links
- Partyflyer.com - First Flyeroutlet on the internet and big flyer archive (more than 7000 Flyers)
- Punk Flyer Gallery - original punk flyers viewable online
