Gary Lilien

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Dr. Gary L. Lilien is the Distinguished Professor of Management Science at The Pennsylvania State University. He has co-authord twelve books, including the very popular Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy. He is also the co-founder of ISBM ISBM (Institute for the Study of Business Markets), one of US's leading research institutes for B2B markets.

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• This page was last modified 04:32, 10 January 2007 by Wikipedia user Caerwine. Based on work by Wikipedia user(s) Doldrums, Ioannes Pragensis, Sescaugust and IronGargoyle.
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