Hard Candy (cosmetics)
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Hard Candy is an American cosmetics company, founded in the 1990s by Dineh Mohajer, who grew up in the affluent Detroit suburb of Bloomfield Hills.
The company's first product was nailpolish that Dineh mixed herself - a shade of baby blue named "Sky" to match her sandals.
Louis Vuitton Moët Hennessy (LVMH), who owns Donna Karen, Givenchy, Sephora, TAG Heuer, and Veuve Clicquot, acquired Hard Candy. The acquisition afforded Hard Candy greater distribution and a brand to attach itself to. Estimates say that the company was sold for around $30 million.
Hard Candy is actually now Urban Decay Cosmetics LLC dba Hard Candy.
Dineh Mohajer, alongside Jeanne Chavez, recently left Hard Candy to work on cosmetics brand Goldie.
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