Heroes 360 experience
From Wikipedia, the free encyclopedia
Heroes 360 experience is a digital extension of the NBC series Heroes released on January 19, 2007 and which explores the Heroes universe.
The Heroes 360 experience began on January 22, 2007,[1] the day when episode 12 "Godsend" was first aired. Viewers can investigate clues from the show on the official website. The Heroes 360 Experience uses several aspects of the alternate reality game.
In an interview at the Wizard World in Los Angeles, co-executive producer and writer Jesse Alexander said that all the stories in the experience "connect with the show," and provide participants with real spoilers. He went on to say that this current experience is a dry run for an even bigger experience in the works for next year.[2]
The Heroes 360 experience has had 48 million page views as of March 21, plus over 27 million video downloads.[3]
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[edit] Channels of participation
- Participants may call a special phone number for additional content, and also may use text messages to get updates, and clues to finding more content.
- Participants may register their email addresses for additional interactive experiences, including emails 'from the characters'.
- Additional information about the characters and storylines will be hidden on the website, and other websites have been established to expand the stories, including MySpace pages, and faked private sites.
- Commentary from the cast will be added to the webisodes.
- The phone number, 1-800-PRIMA-16, for the fictional company Primatech, where Mr. Bennet works in the show, was revealed in episode 12, "Godsend" when Bennet gives his business card to Mohinder Suresh, though Mr. Bennet's "access code" (written on the back of the card) was not. The real access code (as revealed in Hana's blog) is 42307#.
- Participants can text message the word "APPLY" to cell number 46622 to receive text messages from Primatech.
- This code was also revealed in episode 12, "Godsend", as a snipe on-screen.
- Directions are given via text message to log onto the Primatech website and use the code "MT36" on the site (on the "Jobs" link). This leads the user to an application for employment at Primatech. At the bottom of the application are a series of questions that matched the questions asked for the original "Are you on the list?" test on the Heroes website.
- The participant is also directed to reply to the text message with just the word "Y"; they then receive the message "You'll be hearing from me again soon. We have a lot to do together."
A wireless application protocol (WAP) website (http://www.primatechpaper.com/wap) has been launched to access special Heroes-related content by mobile phone. In addition, a special "two screen" application will be provided to simulate a real-time event. [1] The Heroes 360 Experience is sponsored by Nissan, who previously sponsored NBC's online-only reality talent competition Star Tomorrow and a free iTunes download of the pilot episode of Heroes.[4]
- The Primatech Paper website instructs a participant to text the word "PAPER" to number 46622; the participant receives a link to the WAP site http://www.primatechpaper.com/wap
- The home WAP site is the cell phone equivalent of the main Primatech Paper website; however, the Careers section prompts a participant for their name and cell phone number, whereas the main website prompts for the code mentioned above. Prior to the episode on February 12, 2007 (Run!) when a user submitted their information, they would be redirected to a new WAP page which read "Trying to crack into this thing. Give me about a week. I'll let you know what to do."[5] After the 19th, the site reads: "Plan A has gone into effect. Let's get together to observe. Go to www.samantha48616e61.com at 9:00 PM on Monday, 2/26/07."
[edit] Hana Gitelman's e-mails
- On January 30, 2007, participants were sent an email which gave instructions to search for a hidden RNA symbol in the About page logo of Primatech.com, which would lead to a log-in field. Instructions were to log in as "bennet" with the password "claire," which led to a page titled "Assignment Tracker, Group C3," with a listing of four nameless files. The email also revealed the password for the first file, C001. Subsequent emails on February 5, 2007 and a text message on February 12, 2007 contained further passwords.
- On February 6, 2007, participants were sent an email from Hana Gitelman that led to http://www.samantha48616e61.com, which explains more about Primatech, their website and the clues she's revealed so far.
- On February 19, 2007, people who signed up with Primatech Paper were sent an email with a website link to the Linderman Group's Vegas Casino at http://www.corinthianlasvegas.com/. Earning $360,000 or more in blackjack or poker allows you to sign up for the elite Titan Club. This will put you on the Corinthian mailing list and texting list.
- On February 26, 2007, participants were emailed by Hana Gitelman to go to website http://www.samantha48616e61.com which has a lead to the website http://www.nbc.com/Heroes/2screen for the Online Heroes Experience. Here, users were asked to participate in a survey asking if they could edit images, if they were good puzzle solvers, or if they were inexperienced but wanted to help Hana out. These results were posted on February 27, which users viewed after getting another email from Hana requesting they visit the site again.
- On March 3, 2007, participants were emailed by Hana Gitelman to visit http://www.activatingevolution.org and http://www.nbc.com/Heroes/novels/
- On March 7, 2007, participants received an email by Hana Gitelman asking "Did you find me on MySpace yet? Samantha48616e61"
- The "48616e61" in the URL and email from Hana Gitelman is hexadecimal code. When translated to ASCII, it reads "Hana" (minus the quotes).
- On March 12, 2007, participants received an email by Hana Gitelman, which said, "I'm chasing down a new lead that I got from an unlikely source." It then directed readers to her website.
- On the site, she referenced a message she received from Mr. Bennet, which indicated his change of heart on employment, and that, "I need your help to shut it all down. This file should put you on the right path: SEA:V5J1K2/P/L"
- On March 27, 2007, participants received an email by Hana Gitelman, which speaks about a scientist who plucks favorable genes from one plant species and inserts them into another, directing readers to Activating Evolution. It also tells about new voicemails in her her website.
[edit] Hiro's blog entries
On March 12, 2007 on Hiro's Blog, Hiro posted an entry seemingly from the future.
- The entry is a coded message. When the hidden text is read, the blog entry gives the proper email of Kaiton@primatechpaper.com. [6][7]
[edit] Primatech Paper website
| Filename | Password | Subject Name | Password revealed |
|---|---|---|---|
| C3001 | HGghx11a | Hana Gitelman (codename: Wireless) | via January 30, 2007 text message and email |
| C3002 | MPggtn75x | Matt Parkman (identity revealed within biography of subject C003) | via February 12, 2007 text message and email |
| C3003 | TSntz14b | Ted Sprague | via February 5, 2007 text message and email |
| C3004 | GGeh81zu | Gabriel Gray (Alias: Sylar) | Hidden in the biography of the first subject, C001. |
The username for all 4 files is "bennet"
[edit] Corinthian Casino website
On February 19, 2007 text messages were sent out to announce the Corinthian Casino website. Three games are available for play: Blackjack, Slot machine, and Poker. Attaining a balance of at least $325,000 via the online games lead to the Titan Club membership form.
Members of the Titan Club were sent a message directing them to the Corinthian mobile site. At the mobile site, there was an invitation to "Mr. Linderman's world-famous archive of antiquities and modern art" which could be found at: www.corinthianlasvegas.com/vip_admittance.shtml with "sword" as the password. Seven images were available for viewing, including paintings by Isaac Mendez, a Japanese tapestry depicting Takezo Kensai, and a photo of Takezo Kensai's sword (the sword that Hiro Nakamura has stolen).
On March 16, 2007 an e-mail was sent from Corinthian Casino with the subject "New Archive Images." The e-mail annouced that new images were available in the archive. However, "due to recent events", recipients would need go to the Casino Website and play the casino's free games again in order to gain access. Once a certain balance is reached (it is higher this time around) the updated password "Vietnam" is given to access the members-only area.
On March 27, 2007 an e-mail was sent from Corinthian Casino with the subject "New Art". The password is still "Vietnam". Linderman's archive of images currently consists of 14 images.
[edit] References
- ^ a b NBC Universal Media Village (2007-01-19). NBC gives 'Heroes' audience a 360 degree experience beginning on January 22. Press release. Retrieved on 2007-01-22.
- ^ http://www.comicbookresources.com/news/newsitem.cgi?id=10021
- ^ NBC.Com delivers with 'Heroes360': 48 million page views and over 27 million video streams in just eight weeks. The Futon Critic. NBC (2007-03-22). Retrieved on 2007-03-22.
- ^ Davis, Wendy (2007-01-22). NBC Takes 'Heroes' To Web. Media Post Publications. Retrieved on 2007-01-22.
- ^ http://www.9thwonders.com/boards/index.php?showtopic=52801&st=380&p=199831&#entry199831
- ^ http://www.9thwonders.com/boards/index.php?s=&showtopic=49892&view=findpost&p=199986
[edit] External Links
[edit] Official Heroes 360 tie-in sites
[edit] Show tie-ins
- Activating Evolution was posted on the Hana's blog and is a website dedicated to Chandra Suresh's research and book.
- The Corinthian Hotel & Casino given through e-mail as the casino seen on Heroes run by Linderman.
- Primatech Paper company website seen on Heroes and advertised on NBC's official Heroes website.
[edit] Blogs
[edit] Fan-created Heroes 360 tracking sites
| 9th Wonders! • Artwork of Isaac Mendez • Characters • Episode list Graphic novel list • Heroes 360 experience • Primatech |
