Kellogg Company
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| Kellogg Company | |
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| Type | Public (NYSE: K) |
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| Founded | 1906 |
| Headquarters | Battle Creek, Michigan, USA |
| Key people | James M. Jenness, chairman and CEO |
| Area served | Multinational |
| Industry | Food processing |
| Products | Cereal, cookies, crackers, toaster pastries and waffles |
| Employees | Over 25,000 |
| Slogan | "The best to you each morning." |
| Website | www.kelloggs.com (US)
www.kelloggs.co.uk (UK) www.kelloggs.com.au (Australia) |
Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snacks, cookies and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2005 were $10.52 billion.
Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
The company owns the Kellogg's, Keebler (acquired in 2001), Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.
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[edit] Corporate governance
Current members of the board of directors of Kellogg Company are: Benjamin Carson, John T. Dillon, Claudio Gonzalez, Gordon Gund, James Jenness, Dorothy Johnson, Daniel Jorndt, Ann Korologos, David Mackay, William Perez, William C. Richardson, and John Zabriskle.
On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.
On October 23, 2006, Kellogg's announced that president and chief operating officer David Mackay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors. [1]
[edit] Products
[edit] Cereal products
A list of cereal products produced by Kelloggs, with available varieties.
- All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber, All-Bran Guardian (Canada)
- Apple Jacks
- Banana Bubbles
- Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch, Crunchy Nut
- Cocoa Krispies/Coco Pops
- Corn Flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" in Australia and "Crunchy Nut"/"Crunchy Nut Clusters" in the UK)
- Complete Wheat Bran Flakes / Bran Flakes
- Corn Pops
- Clusters / Crunchy Nut/ cinamon
- Crispix, Cinnamon Crunch Crispix
- Cruncheroos (current only available through food service sales and not retail)
- Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean
- Eggo (breakfast cereal): Maple Syrup, Cinnamon Toast
- Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
- Frosted Flakes®/Frosties: Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
- Frosted Wheats
- Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
- Genmai Flakes (Japan)
- Guardian (Australia/NZ)
- Honey Loops
- Honey Smacks (US)/Smacks (other markets)
- Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends - Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends - Apple, Date & Saltana (Australia/NZ)
- Komplete (Australia)
- Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
- Mini Swirlz
- Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrent
- Mueslix: Mueslix with Raisins, Dates & Almonds
- Nut Feast
- Nutri-Grain
- Oat Bran: Cracklin' Oat Bran, Complete Oat Bran Flakes
- Pep! Best remembered as the sponsor of the Superman radio serial.
- Optivita
- Product 19
- Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)
- Raisin Wheats
- Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs
- Ricicles: Like Rice Krispies, but with the addition of a frosted sugar coating.
- Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
- Smart Start: Smart Start, Smart Start Soy Protein Cereal
- Smorz
- Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ)
- Spider-Man cereal: Spider-Man Spidey-Berry
- SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal
- Sustain: Sustain, Sustain Selection
- Vector (Canada only)
- Yogos cereal
[edit] Other products
As well as cereals, Kellogg's or subsidiaries also produce the following products:
- Cheez-It crackers
- Club crackers
- Eggo waffles
- Famous Amos cookies
- Kashi brand health foods
- Keebler cookies
- Morningstar Farms vegetarian foods
- Natural Touch vegetarian foods
- Worthington vegetarian foods
- LomaLinda vegetarian foods
- Nutri-Grain Cereal bars
- Pop-Tarts
- Screaming Fruit Winders (UK)
- Special K2O™ Protein Water
- Sunshine crackers
[edit] Discontinued cereals and foods
- Bigg Mixx cereal
- C-3P0's cereal (1984?)
- Corn Soya cereal
- Double-Dip Crunch
- Golden Oatmeal Crunch (later revised to Golden Crunch)
- Kenmei Rice Bran cereal
- Krumbles cereal
- OJ's cereal (1985-1986)
- OKs cereal
- Pep cereal
- Stars/All-Stars cereal
- Puffa Puffa Rice
- Pokemon Cereal (possibly Australia, US, and UK only)
[edit] Kellogg's International
- Valls - Spain
- Bremen - Germany
- Manchester - UK
- Wrexham - UK
- Battle Creek - USA
- South Korea
- Japan
- Thailand
- India
- Australia
- France
- London, Ontario - Canada
[edit] Mascots
Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).
- Corn Flakes cereal: Cornelius (rooster)
- Coco Pops cereal: Coco the Monkey
- Frosted Flakes(US)/Frosties (other markets) cereal: Tony the Tiger
- Froot Loops cereal: Toucan Sam
- Honey Smacks (US)/Smacks (other markets) cereal: Dig 'Em Frog
- Raisin Bran cereal: Sunny the Sun
- Rice Krispies/Rice Bubbles (Australia) cereal: Snap, Crackle and Pop
- Apple Jacks cereal: CinnaMan and Bad Apple
- Special K cereals: Kay
[edit] Motorsports
Kellogg's sponsored NASCAR Winston Cup Champion Terry Labonte from 1993 until his retirement in 2006, both under their Corn Flakes and Frosted Flakes brands. They currently sponsor Kyle Busch, who replaced Labonte in the #5 Hendrick Motorsports Chevrolet.
[edit] Obesity in the USA
The company is facing legal action in the USA in the year of its centennial. It is alleged that sugar coated cereals lead to obesity in children. [1]
[edit] References
- ^ "Kellogg's Press Release". Retrieved on 2006-10-27.
