KLOU

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KLOU
Broadcast area	Greater St. Louis
Branding	Oldies Radio-103.3
Frequency	103.3 (MHz) 103.3 HD-2 for 24-Hour Sports
Format	Oldies
ERP	watts
Callsign meaning	K St. LOUis
Former callsigns	KHTR, KMOX
Owner	Clear Channel Communications
Website	Official Website

KLOU is a radio station with an oldies format in St. Louis, Missouri, specializing in hits from the 1960s and 1970s, with occasional hits from the mid-late 50s and/or the early-mid 80s.

Located at 103.3 FM, it began broadcasting in 1962 as KMOX-FM, by broadcasting an easy listening/standards format. The focus then shifted to Top 40 style of music in 1976. Eventually the station's call letters would be changed to KHTR in late 1982, with its focus on hit-radio. The oldies arrived in November of 1988, when KHTR changed to its current call letters of KLOU. Since the 2000 NFL season, KLOU has been the official radio station for the NFL's St. Louis Rams.

The station was first owned by CBS until the mid-1990s, when a merger with American Radio Systems brought CBS over the ownership limit in several markets, including St. Louis. KLOU was purchased by Clear Channel Communications in 1999, and has been owned by the San Antonio-based company since then.

[edit] Trivia

The KLOU call letters were originally assigned to an AM radio station in Lake Charles, Louisiana owned by Al and Dixie Johnson into the 1980's. Upon the sale of the station and the conversion of its format from Top-40 to Urban, the station applied for and received permission to change its call letters, freeing the KLOU call letters for the St. Louis station.