KNEW (AM)

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KNEW-AM
City of license	Oakland, California
Broadcast area	San Francisco Bay Area
Branding	Talk 910 KNEW
Slogan	We Get It Right
First air date	1921
Frequency	910 kHz
Format	News/Conservative Talk
Power	20,000 watts (Day) 5,000 watts (Night)
Class	B
Callsign meaning	K (W)NEW (former sister station in NEW York City)
Owner	Clear Channel Communications
Website	www.910knew.com

KNEW, are the call letters of 910 AM in San Francisco, Oakland, and San Jose, CA, USA. KNEW is the newest of the Bay Area's conservative talk radio stations. Talk 910AM is owned by Clear Channel. Prior to the format, the station operated as CNET Radio, offering business and technology news 24 hours a day.

The KNEW callsign is a legacy of former owner Metropolitan Radio (aka Metromedia) which once owned legendary station WNEW in New York and modeled KNEW after that station as a personality-driven news and music station. When that format failed, KNEW switched to an oldies format led by program director John Hawkins, designed to bring back nostaligia for 910's earlier days as Top 40 rocker KEWB.

Prior to the KNEW and KEWB incarnations, the station was owned for 3 decades by the Oakland Tribune as KLX. Its transmitter is located at the foot of Central Avenue in Richmond, California on San Francisco Bay.

Until recently, KNEW Talk 910AM's slogan was "More Stimulating Talk Radio" (matching Los Angeles sister station KFI-AM), and offers mostly syndicated programs.

Talk 910AM's current line up includes:

• Armstrong and Getty - 6AM-10AM PST Monday-Friday
• Dennis Miller - 10AM-Noon PST Monday-Friday
• Jerry Doyle - Noon-3PM PST Monday-Friday
• Michael Savage - 3PM-7PM PST Monday-Friday
• Bill O'Reilly - 7PM-9PM PST Monday-Friday
• Rusty Humphries - 9PM-12AM PST Monday-Friday
• Lars Larson - 12AM-2AM PST Monday-Friday

[edit] History

KEWB was operated by Crowell Collier Broadcasting (Collier's Weekly magazine) in Oakland, CA from 1959 to 1966. As memorable as its Los Angeles sister station KFWB, "Color Radio-Channel 91" is considered the launching pad for the radio careers of Casey Kasem, Gary Owens, Don Steele, and Robert W. Morgan.

Casey Kasem had been doing celebrity impersonations and cartoon character voices between records when the KEWB program director told him to stop doing it. Left without a schtick as a radio DJ, he began looking around the station for inspiration. Finding a bunch of Billboard magazines in a waste basket, he conceived of the idea of relating rock trivia to the audience between the songs.

[edit] External links

• Official website
• Query the FCC's AM station database for KNEW