KSCO
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| KSCO | |
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| Broadcast area | Santa Cruz, California |
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| Branding | "AM 1080 KSCO" |
| Slogan | AM 1080 KSCO: Talk Back Radio for the Central Coast |
| Frequency | 1080 (kHz) |
| Format | Talk |
| ERP | 10,000 watts |
| Callsign meaning | K Santa Cruz's Own |
| Owner | Zwerling family |
| Website | www.ksco.com |
KSCO is a 10,000 watt daytime, 5,000 watt nighttime (link to FCC license), independent radio station broadcasting on 1080 AM located in Santa Cruz, California, USA. It can be heard over much of Central California during the day. Since 1991, it has been owned by the Zwerling family. Both son Michael and mother Kay Zwerling take an active role in the station with the former regularly hosting the call-in show Saturday Special and the latter producing politically conservative commentaries on a variety of topics, especially politics and current events.
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[edit] Unique station
The station's more recent history is a mix of local, syndicated and brokered programming (meaning a person can purchase an available hour of time and produce their own show). A host can either pay for the hour out of his own pocket or find local businesses to sponsor the show in exchange for advertising.
With the retirement of radio host Phil Hendrie, the station has returmed to a primarily locally produced format. In the early-to-mid nineties, KSCO's local programs were hosted by Daryl Alan Gault, Rob Roberts, Brian Maloney and others. Current local hosts include Vernon Bohr (A.K.A. Vernon Vernon Vernon), Nick Bulaich, Cyrill Vatomsky, Bill Graff, and Richard Quigley, as well as Rosemary Chalmers (host of KSCO's morning commute show, Good Morning Monterey Bay, with engineer Scott Free) and Rick O'Shea (cohost of KSCO's afternoon commute show, Happy Hour, with engineer Phil Marlowe).
On Saturdays, the owner of the station hosts The Saturday Special, on which he often discusses local or national current events; however, it's not unheard of for there to be no topic whatsoever, and the callers may call in about whatever they wish, or to have a show dedicated to telling jokes.
KSCO has many regular callers, among the more well known: "Richard in Watsonville," "Billy Sunshine," "Millie," "Claire," and "Hateful Harold" aka "Harold in Aptos" who is known for blaming the Latinos and Catholics for all the problems of the world. Each has their own opinion and style and arguably brings as much to the show as the in-studio host and guest.
On Monday, September 25, 2006, KSCO/KOMY received an envelope containing white powder. The envelope, which had no return address and contained no letter, was addressed to "AUNTIE KSCO," in handwriting described by Program Director Rosemary Chalmers as "chicken-scratch." Emergency response teams arrived on scene, and all KSCO personnel in the building were evacuated by a HazMat crew. By the evening of Tuesday, September 26th, an FBI lab had determined that the powder was inert, and KSCO/KOMY's broadcast studios were deemed safe. Regular broadcasting resumed at 8:00 PST that evening. None of the four people who came in contact with the envelope have experienced symptoms of any illness.
[edit] History
KSCO began life in 1947 in an art deco building that still in use today. The founder was Vern Berlin. Years later he began KSCO-FM at 99.1 which has a beautiful music format.
In 1986, Vern Berlin sold both KSCO AM & FM to Fuller-Jeffrey Broadcasting which owned numerous stations around the country. KSCO AM went to an automated satelite format of pop standards and on March 10 1987, KSCO FM changed call letters and it's format to KLRS (Colors) with a first in the world format of New Age music.
[edit] Programming
Local programming in bold:
Sunday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 6:00 AM | Off Air |
| 6:00 AM | 7:00 AM | Back to God Hour |
| 7:00 AM | 8:00 AM | Infomercial |
| 8:00 AM | 10:00 AM | Garden Compass |
| 10:00 AM | 10:30 AM | Infomercial |
| 10:30 AM | 11:00 AM | Infomercial |
| 11:00 AM | 1:00 PM | Embassy Of The New World Order |
| 1:00 PM | 2:00 PM | This Hour For Sale |
| 2:00 PM | 3:00 PM | Animal Talk |
| 3:00 PM | 4:00 PM | This Hour For Sale |
| 4:00 PM | 5:00 PM | Sundays@4 with Dave Alan |
| 5:00 PM | 6:00 PM | Blast From The Past |
| 6:00 PM | 10:00 PM | Coast To Coast AM with Art Bell (Replay) |
| 10:00 PM | 12:00 AM | Coast to Coast AM (Live) |
Monday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 5:00 AM | Off Air |
| 5:00 AM | 6:00 AM | America in the Morning |
| 6:00 AM | 9:00 AM | Good Morning Monterey Bay |
| 9:00 AM | 12:00 PM | Rush Limbaugh Program |
| 12:00 PM | 1:00 PM | The Noon Balloon |
| 1:00 PM | 2:00 PM | Michael Medved |
| 2:00 PM | 4:00 PM | Radio Factor with Bill O'Reilly |
| 4:00 PM | 7:00 PM | Happy Hour |
| 7:00 PM | 10:00 PM | Savage Nation |
| 10:00 PM | 12:00 AM | Coast to Coast AM (Live) |
Tuesday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 2:00 AM | Coast to Coast AM (Live) |
| 2:00 AM | 4:00 AM | Doug Stephan's Good Day |
| 4:00 AM | 5:00 AM | Dead Doctors Don't Lie |
| 5:00 AM | 6:00 AM | America in the Morning |
| 6:00 AM | 9:00 AM | Good Morning Monterey Bay |
| 9:00 AM | 12:00 PM | Rush Limbaugh Program |
| 12:00 PM | 1:00 PM | The Noon Balloon |
| 1:00 PM | 2:00 PM | Michael Medved |
| 2:00 PM | 4:00 PM | Radio Factor with Bill O'Reilly |
| 4:00 PM | 7:00 PM | Happy Hour |
| 7:00 PM | 8:00 PM | Law of the Land |
| 8:00 PM | 10:00 PM | Savage Nation |
| 10:00 PM | 12:00 AM | Coast to Coast AM (Live) |
Wednesday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 2:00 AM | Coast to Coast AM (Live) |
| 2:00 AM | 4:00 AM | Doug Stephan's Good Day |
| 4:00 AM | 5:00 AM | Dead Doctors Don't Lie |
| 5:00 AM | 6:00 AM | America in the Morning |
| 6:00 AM | 9:00 AM | Good Morning Monterey Bay |
| 9:00 AM | 12:00 PM | Rush Limbaugh Program |
| 12:00 PM | 1:00 PM | The Noon Balloon |
| 1:00 PM | 2:00 PM | Michael Medved |
| 2:00 PM | 4:00 PM | Radio Factor with Bill O'Reilly |
| 4:00 PM | 7:00 PM | Happy Hour |
| 7:00 PM | 8:00 PM | Who's Your Coach? |
| 8:00 PM | 10:00 PM | Savage Nation |
| 10:00 PM | 12:00 AM | Coast to Coast AM (Live) |
Thursday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 2:00 AM | Coast to Coast AM (Live) |
| 2:00 AM | 4:00 AM | Doug Stephan's Good Day |
| 4:00 AM | 5:00 AM | Dead Doctors Don't Lie |
| 5:00 AM | 6:00 AM | America in the Morning |
| 6:00 AM | 9:00 AM | Good Morning Monterey Bay |
| 9:00 AM | 12:00 PM | Rush Limbaugh Program |
| 12:00 PM | 1:00 PM | The Noon Balloon |
| 01:00 PM | 2:00 PM | Let's Talk Real Estate |
| 02:00 PM | 4:00 PM | Radio Factor with Bill O'Reilly |
| 4:00 PM | 7:00 PM | Happy Hour |
| 7:00 PM | 10:00 PM | Savage Nation |
| 10:00 PM | 12:00 PM | Coast to Coast AM (Live) |
Friday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 2:00 AM | Coast to Coast AM (Live) |
| 2:00 AM | 4:00 AM | Doug Stephan's Good Day |
| 4:00 AM | 5:00 AM | Dead Doctors Don't Lie |
| 5:00 AM | 6:00 AM | America in the Morning |
| 6:00 AM | 9:00 AM | Good Morning Monterey Bay |
| 9:00 AM | 12:00 PM | Rush Limbaugh Program |
| 12:00 PM | 1:00 PM | The Noon Balloon |
| 1:00 PM | 2:00 PM | The Family You Want |
| 2:00 PM | 3:00 PM | Divorced Fathers Radio Network |
| 3:00 PM | 4:00 PM | Radio Factor with Bill O'Reilly |
| 4:00 PM | 7:00 PM | Happy Hour |
| 8:00 PM | 10:00 PM | Savage Nation |
| 10:00 PM | 12:00 AM | Coast to Coast AM (Live) |
Saturday
| Start Time | End time | Program Name |
|---|---|---|
| 12:00 AM | 2:00 AM | Coast to Coast AM(Live) |
| 2:00 AM | 4:00 AM | Doug Stephan's Good Day |
| 4:00 AM | 6:00 AM | Talk Radio Countdown |
| 6:00 AM | 7:00 AM | Wellness Hour With Bernie And Friends |
| 7:00 AM | 8:00 AM | Dead Doctors Don't Lie |
| 8:00 AM | 9:00 AM | Money Dots |
| 9:00 AM | 10:00 AM | Saturday Food Chain |
| 10:00 AM | 12:00 PM | Saturday Special |
| 12:00 PM | 1:00 PM | Perspectives |
| 1:00 PM | 2:00 PM | Infomercial |
| 2:00 PM | 3:00 PM | Infomercial |
| 3:00 PM | 4:00 PM | Infomercial |
| 4:00 PM | 5:00 PM | Dead Doctors Don't Lie |
| 5:00 PM | 6:00 PM | This Hour For Sale |
| 6:00 PM | 10:00 PM | Coast to Coast Live with Ian Punnett |
| 10:00 PM | 12:00 AM | Saturday Special Encore |
[edit] Sign-off
KSCO and KOMY sign off on Saturday night from midnight to 6:00 am Sunday, and Sunday night from midnight to 5:00 am Monday. As a result, KSCO does not play the entire episode of Coast to Coast AM on Sunday nights.
[edit] External links
| AM radio stations in the Santa Cruz/Monterey/Salinas area (Arbitron #80) | |
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(Arbitron #80) |
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