KRXQ

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KRXQ
City of license	Sacramento, California
Broadcast area	Sacramento, California
Branding	98 Rock
Slogan	Sacramento's Rock Station
First air date	1959
Frequency	98.5 MHz
Format	Active Rock
ERP	50,000 watts
Class	B
Owner	Entercom Communications
Website	www.krxq.net

KRXQ is a commercial radio station in Sacramento, California, broadcasting on 98.5 FM.

KRXQ airs an active rock music format branded as "98 Rock".

Contents 1 Personalities 2 History 2.1 The Beginning 2.2 The Legendary KZAP Years 2.3 The Competition Becomes The Superior 2.4 The Flannel Channel 3 External links

[edit] Personalities

Weekdays:

• Mornings: The Rob Arnie and Dawn Show (5 a.m.-10 a.m.)
• Midday: Pat Martin (10 a.m.-3 p.m.)
• Afternoon: Craig the Dogface Boy (3 p.m. - 7 p.m.)
• Nights: Joe Maumee (7 p.m. - 12 a.m.)
• Late-nights: Mike-E (12 a.m. - 5 a.m.)

Saturday:

• Best of the Rob, Arnie & Dawn Show (6 a.m. - 10 a.m.)
• Resurrected (10 a.m. - noon)
• N.U.B. (noon - 3 p.m.)

Sunday:

• The Top 10 (11 a.m. - noon)
• Flux Capacitor (noon - 3 p.m.)
• Local Licks (9 p.m. - 10 p.m.)
• Earwhacks (10 p.m. - midnight)

[edit] History

[edit] The Beginning

In 1963, radio station KXRQ made its debut in Sacramento. The station programmed Light Pop in the day and Jazz at night. On the weekends, the station programmed block programming and religion. By the spring of 1968, the station was having financial difficulties, and was only broadcasting from 3:00 p.m. to 8:00 p.m.. One of the shows they broadcast was a Jazz program called “Can You Dig it with Lou?”

In the summer of 1968, KXRQ was purchased by Lee Gahagen (California Talking Wireless Company). Gahagen also owned a classical station in the South Bay area, and intended to place a Classical format on his new Sacramento frequency.

[edit] The Legendary KZAP Years

Main article: KZAP

In the spring of 1968, Gahagen was approached by some students from Sacramento State University who worked at campus radio station KERS (90.7). They convinced Gahagen to run a “free form” radio station, similar to KMPX and KSAN in San Francisco. Gahagen agreed, and, on November 8, 1968, radio station KZAP made its debut, and its existence spanned 24 years (its formats ranging from free form rock to classic/album/hard rock) until 1992. In KZAP's final years, its competition was hard rock rival KRXQ, then known as "93 Rock".

[edit] The Competition Becomes The Superior

In August of 1998, a frequency swap occurred. KRXQ, formerly known as “93 Rock” became “98 Rock” one Monday afternoon in August 1998. KRAK migrated over to 93.7 FM. Shortly thereafter, the station altered its approach from an Album-Oriented Rock to an “Active Rock” approach. “Active Rock focused on the top 25 or 30 Rock singles, mixed in with recurrent and classic cuts. Generally, the station would have a running library of roughly 300 songs at any given time on a computer hard drive.

In the spring of 1999, Entercom fired KRXQ AM drive time hosts the Rise Guys from their shift and hired the Rob, Arnie and Dawn Show from KDOT (104.5) in Reno. Additionally, the station added more voice-tracking technology to the lineup, allowing announcers to pre-record back announcing and commercial introduction prior to it going out over the air.

The station continued in this format and garnered a 12+ share in the lower to mid 3s to lower 4s. The ratings were far lower than when the station utilized 24/7 live announcers and an album-oriented rock approach, until the hire of Jim Fox from his Program Director position at WBYR in Fort Wayne, Indiana.

Fox was appointed Station Manager in late 2003, and recruited Joe Maumee-- a charismatic, gruff-voiced "fun lover" for the night timeslot, and soon arranged the current line-up with Rob Arnie and Dawn (5-10 a.m.), long time staff member Pat Martin (10 a.m.-3 p.m.), whose radio experience includes legendary stations KGB-FM in San Diego and KMET in Los Angeles, and former KUFO morning man Craig "The Dog Faced Boy" as the afternoon badboy.

[edit] The Flannel Channel

On the weekend of April 29 and 30, 2006, KRXQ identified themselves as "The Flannel Channel" and slightly switched music formats, playing mostly rock hits from the '90s with no recent or older songs. However, on Monday they went back to identifying themselves as the usual "98 Rock." No on-air explanation has been given for the temporary name-change, however it has come to light that the switch was an un-announced publicity stunt put on by the station to celebrate the release of Pearl Jam's new self-titled record the following Tuesday and to 'scare the listeners'. Station manager Jim Fox gave the following explanation, off the air:

This weekend 98 Rock celebrated the release of Pearl Jam's new CD by spotlighting 90's Grunge bands. Over the weekend 98 Rock became "The Flannel Channel" and we played 90's bands exclusively.

Based upon the feedback we've received, flannel is OUT! ...and so is the Flannel Channel.

Jim Fox Station Manager KRXQ/ 98 Rock

[edit] External links

• Official Website]
• Query the FCC's FM station database for KRXQ