KYLD
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KYLD | |
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City of license | San Francisco/Oakland/San Jose |
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Broadcast area | San Francisco Bay Area |
Branding | "WiLD 94.9" |
Slogan | The Bay Areas Party Station |
First air date | 1958 |
Frequency | 94.9 (MHz) ![]() |
Format | Rhythmic Top 40 |
ERP | 30,000 watts |
Class | B |
Callsign meaning | YLD (a play on Wild) |
Owner | Clear Channel Communications |
Website | www.wild949.com/ |
KYLD is a commercial radio station in San Francisco, California, broadcasting to the San Francisco bay area on 94.9 FM.
KYLD airs a rhythmic Top 40 music format on its analog and HD Radio primary channel.
In January 2006, KYLD added a HD Radio subcarrier, WiLD en Espanol. The station targets a Hispanic audience with a commercial-free, jockless Rhythmic Dance format.
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[edit] History
[edit] The "Original" KSAN
This station was home to legendary freeform rock station KSAN from the late 1960s until around 1980, when they switched to country music. The KSAN call letters eventually went to 107.7 FM in a frequency swap that brought KYLD to 94.9.
[edit] KSOL
In the 1970s, an Urban/R&B station operated on 107.7 and was known as KSOL (K-Soul). It was successful for years until 1988 when the station's ratings began to slip due to competition from KMEL, then a Top 40 format station which flipped from a rock format.
[edit] WILD 107
KYLD originally started the format at 107.7 (licensed to San Mateo, California, and previously known as KSOL) in 1992, When changing formats from KSOL to WILD 107 the station played "Wild Thing" by Tone Loc for 3 days straight. Program Director Rick Thomas and Music Director Michael Martin were the original team that attempted to dethrone 106 KMEL. They came with a strategy of playing "old school" and up tempo freestyle/dance cuts like those heard on Heritage San Jose radio station HOT 97.7.
[edit] Since 1997
In 1997, KYLD switched frequencies from 107.7 to 94.9 giving it more signal coverage. The station's music mix includes current R&B/Hip-Hop, Dance and Rhythmic Pop product, along with personality-driven DJs and mixers. "WiLD" 94.9, and before it KSOL 107.7, was formerly broadcasted to the San Francisco Bay Area's African-American residents, but the station has now targeted mainly Latino youths. The move was due to the 1996 pairing of KYLD with rival KMEL when Chancellor Media bought that station. Before that, KMEL was another Rhythmic formatted station but was already an unofficial Urban station (due to promoting its own local artists); after the buyout it shifted to an official Urban format.
[edit] Weekly Programs
[edit] Program (Monday - Thursday)
- 6 am - 10 am- The T-Man show
- 11 am - 3 pm- Christie
- 3 pm - 7 pm- St. John's playhouse
- 7 pm - 1 am- Joe Breezy
- 1 am - 6 am- late night music (no dj's)
[edit] Program (Friday)
- 6-10 am- The T-Man show
- 11 am - 3 pm- Christie
- 3 pm - 7 pm- Joe Breezy
- 8 pm- 10 pm- The Launch
- 10 pm - 12 am- Mistah F.A.B.'s Yellow Bus Radio
[edit] Program (Friday night- Saturday)
- 12 am - 3am- The Baka Boyz
- 3 am - 10 am- all music (no dj's)
- 10 am - 3 pm- Christie
- 3 pm - 6 pm- Angel
- 6 pm - 10 pm- Saturday Night Street Party with Joe Breezy
- 10 pm- 12 am- Jimmy Weava
[edit] Program (Saturday night- Sunday)
- 12 am - 1 am- Jimmy Weava or Pacheco
- 1 am - 10 am- all music (no dj's)
- 10 am - 2 pm- Victor Zaragoza
- 2 pm - 7 pm- Angel
- 7 pm - 12 am- Sunday Night Oldies Show with Xavier the X-Man
[edit] Personalities
Some of the disc jockeys in KYLD's history include: The Dog House, Mancow Muller, JoJo Wright, Renee Taylor, Xavier the X Man, Geoff St. John.
[edit] External links
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(Arbitron #4) |
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Mass media in the San Francisco Bay Area: Radio stations | TV stations | Newspapers |
Clear Channel Communications, Inc. |
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Corporate officers: Lowry Mays | Mark Mays | Randall Mays | Tom Hicks |
Radio / Television stations:
Other major assets: Clear Channel Outdoor | Clear Channel UK | Premiere Radio Networks | FOX Sports Radio Network |