Lands' End

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Lands' End

Type	Subsidiary of Sears Holdings
Founded	1963 Chicago, Illinois
Headquarters	Dodgeville, Wisconsin
Industry	Retail
Products	Clothing, luggage, and home furnishings.
Website	http://www.landsend.com/

For other uses, see Land's End (disambiguation)

Lands' End is a clothing retailer based in Dodgeville, Wisconsin, specializing in casual clothing, luggage, and home furnishing. The majority of Lands' End's business is conducted through their mail order and Internet sales, but the company also runs more than a dozen retail operations, primarily in the Upper Midwest.

[edit] History

Lands' End was started as a sailboat equipment company in 1963 in Chicago, Illinois. The business became so successful that they expanded into general clothing and home furnishings, and eventually moved to Wisconsin. The company is named from its sailboat heritage, after Land's End, but the misplaced apostrophe in the company name was a typographical error that the founders elected to keep, as promotional materials had already been printed.

In 2002, Sears bought the company from Gary Comer, the firm's founder, for US$1.9 billion.^[1] Sears continues to operate the mail order and Internet business, the Lands' End stores, and offers a Lands' End clothing line at their own stores.

The international shops are set up in the United Kingdom, Germany, and Japan.

Lands' End is famous for its "Guaranteed. Period." policy, which allows for returns or exchanges at any time and for any reason.