Martha Stewart Living Omnimedia

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Martha Stewart Living Omnimedia
‎
Type	Public (NYSE: MSO)
Founded	1997 (New York, NY)
Founder	Martha Stewart
Headquarters	New York, New York, USA
Key people	Susan Lyne, president and chief executive officer Charles Koppelman, chairman
Industry	Media, Entertainment, and Merchandising
Products	Martha Stewart Living, Everyday Food, Martha
Revenue	$209.462 million USD (2005)
Operating income	$78.311 million USD (2005)
Net income	$75.789 million USD (2005)
Employees	656 (2005)
Slogan	Sharing The Good Things Everyday
Website	marthastewart.com

Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187.4 million in 2004.

MSLO's business holdings include a variety of print publications, television and radio programming, and e-commerce websites.

1 Publishing
2 Television & Radio
3 Internet and Direct Commerce
4 Merchandising
5 External links

[edit] Publishing

Blueprint
Body + Soul
Everyday Food
Good Things
Kids: Fun Stuff to Do Together (2002-2006)
Martha Stewart Baby (2001-2003)
Martha Stewart Living
- Special issues including the annual Holiday Cookies
Martha Stewart Martha (Japan; 2001)
Martha Stewart Weddings

Four newspaper columns — ask Martha, Living, Weddings and Everyday Food — are distributed to newspapers throughout the United States via the New York Times Syndicate. Current books are published through Random House's Clarkson Potter division, with distribution through Time Warner's Oxmoor House unit (direct-mail) and Random House (retail); earlier titles were offered through subsidiaries of Time Warner prior to Stewart's spin-off of her business ventures from its corporate umbrella. Publishing activities are a major source of income for the company, and accounted for roughly 60% of total revenue in 2005.

[edit] Television & Radio

[edit] Television

Martha (syndicated, daily)
Everyday Food (PBS, weekly)
Petkeeping with Marc Morrone (syndicated, weekly)
Martha Stewart Living (reruns broadcast on Style Network; no longer in first-run production)

Although MSLO retained no technical ownership stake in NBC's program, The Apprentice: Martha Stewart, hosted by its founder, Martha Stewart; the company, its magazines, and various business ventures were prominately featured in each episode. Mark Burnett, who produced the series, is also co-producer of the company's new daily show Martha.

[edit] DVD

MSLO began marketing instructional DVDs in late 2005 through a partnership with Warner Bros., with the first five offerings oriented toward cooking and holiday and special event planning.

[edit] Radio

MSLO operates a satellite radio channel, Martha Stewart Living Radio, on Channel 112 of the Sirius Satellite Radio network. Among programs on the channel there is a weekday-evening talk show co-hosted by Martha Stewart's daughter Alexis Stewart, Whatever with Alexis and Jennifer.

[edit] Internet and Direct Commerce

The company's Internet and Direct Commerce division currently includes its website marthastewart.com and cut flowers business, Marthasflowers. Through an agreement with Touchpoint, it designed a line of customizable greeting cards under the Marthascards banner, which were sourced and fulfilled by Touchpoint. This agreement was replaced by a new program with Kodak EasyShare Gallery in 2006.

Historically, the company also produced a print and online catalog, Martha by Mail, which was launched in 1997 and later rebranded as Martha Stewart: The Catalog for Living. Following Stewart's public fallout and the dot-com bubble burst in 2002, the company decided to discontinue both the online and print editions in 2003. The final print catalog was mailed in January 2004, and the online store closed in June of that year.

[edit] Merchandising

MSLO additionally offers various home goods through its mass-market Martha Stewart Everyday brand in Kmart stores throughout the United States, and at Sears Canada in Canada. Furniture and paint are part of the company's specialty-retail oriented Martha Stewart Signature brand through a partnership with Bernhardt Furniture Company and previously with Sherwin-Williams. In October 2006, the company announced a new agreement with Lowe's to develop an exclusive interior paints line, which replaced it's previous contract with Sherwin-Williams. In April 2006 the company also announced it's plans to develop a new, upmarket merchandise line for Federated Department Stores scheduled for roll-out in 2007 at Macy's stores in the United States. The company has also announced it's intention to design a new paper-based crafts product line, Martha Stewart Crafts, with EK Success, initially planned for release in time for the Holiday 2006 season, which was later pushed back to early 2007.