Miki Đuričić
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Miroslav "Miki" Đuričić (Serbian Cyrillic: Мирослав Мики Ђуричић) (born March 13, 1977) was a contestant in the Serbian version of popular Big Brother TV series (Veliki brat). Despite leaving the reality show very early, he was arguably its most notable, memorable, and popular contestant.
Born into a large blue collar family from the village of Kupinovo in Srem District, Serbia, he only completed primary school before entering workforce through a series of temporary menial jobs.
Following the start of Veliki brat broadcasts in September 2006, 29-year-old Miki became an immediate fan favourite for his folksy nature, direct communicative approach, and sarcasm, which many took as signs of his openness, sincerity, and intellect.
Despite being the early odds on favourite to take the big €100,000 prize, Miki voluntarily left the show on September 29, 2006 after spending only 15 days in the Veliki brat house. Though he never went into details, he cited general dissatisfaction with the group dynamic created by the contestants within the house as the main reason for his decision to leave.
What awaited him outside was instant fame with different Serbian media outlets giving him tremendous attention. In addition to gossip media, his fame also became the subject of other more serious outlets, which led many to conclude that he essentially became a minor cultural phenomeneon.
Since November 2006, Miki has been a host of his own call-in show called ŠNIP on radio B92.
