NASCAR Mexico
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NASCAR Mexico | |
Type | Private |
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Founded | 2005 |
Headquarters | Mexico City, Mexico |
Key people | Brian France, NASCAR chairman Chad Little Edgar Matute |
Industry | Motorsports |
Products | Sporting activities |
Website | www.nascarmexico.com |
NASCAR Mexico is a joint-venture between NASCAR and OCESA, a Mexican entertainment company, aiming to develop, manage and operate local motorsports events and oversee television distribution, sponsorship and licensing.
The venture attempts to create marketing programs to increase interest in local NASCAR events as well as NASCAR events in the United States that are televised in Mexico.
NASCAR Mexico is responsible for the organization of the NASCAR Busch Series event at the Autodromo Hermanos Rodriguez in Mexico City.
It also organizes and sanctions two racing series, the NASCAR Mexico Corona Series and the NASCAR Mexico T4 Series.