Omphaloskepsis
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Omphaloskepsis is the contemplation of one's navel as an aid to meditation. It is well known in the usually jocular phrase directed towards self-absorbed pursuits: "contemplating one's navel" or "navel-gazers". This criticism is also often leveled at professions which are interested in themselves: movies about Hollywood, for example, or television shows about television writers.
From the Greek: omphalos (navel) + skepsis. The word has several other forms, such as omphaloskeptic, for someone that engages in navel-gazing, and omphaloskeptical, meaning to be in a self-absorbed state.