Promotion Marketing Association, Inc.
From Wikipedia, the free encyclopedia
The Promotion Marketing Association is an advocacy group and trade association for the promotion marketing sector. It seeks to "be the voice of the promotion industry, recognized and relied upon as the primary resource of promotion education, information and interaction for marketers."
The association is headquartered in New York City and was founded in 1911. Its president is Claire Rosenzweig, CAE.
It comprises a number of councils, including
- Couponing
- Customer Relationship Management (CRM)
- Entertainment Marketing
- Event Marketing
- Government/Law
- Interactive Promotions
- Product Sampling & Demonstration
- Retail Marketing
