Rede Record
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| Rede Record | |
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| Type | Broadcast television network |
|---|---|
| Country |  Brazil |
| Availability | National and international via TV Record International |
| Founder | Paulo Machado de Carvalho |
| Owner | Edir Macedo |
| Launch date | September 27, 1953 |
| Website | www.rederecord.com.br |
Rede Record is a Brazilian television network. TV Record is its commercial name. It is one of Brazil's biggest television networks.
Contents |
[edit] History
TV Record started its transmissions in 1953, founded by Paulo Machado de Carvalho in São Paulo, as a competitor for the then-dominant Diários Associados' Rede Tupi; it started broadcasting shows, sports, journalism, humour and plays.
The TV Record 'Golden Years' was in the 60's. The peak of Record's ratings would be in 1965-1967, when it became well known for its musical programs showcasing Bossa Nova and Jovem Guarda artists and its Music Festivals. But in 1968 Record's fortune started to change, because of a series of fires that handicapped its production capacity and the change of Brazilian public tastes, starting to lean towards Rede Globo telenovelas.
Even with the sale of 50% of its shares to Sílvio Santos in 1972, Record didn't manage to regain the lost ratings; the formation of SBT in 1981 marked the deepening of Record's decadence. In most of the 80s, Record suffered from very low ratings, no stars in its cast and a lack of compelling programming.
In 1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and its Igreja Universal do Reino de Deus (Sílvio Santos would later own Record's competitor SBT). The new owners started an aggressive redeployment of Record's public image, using the term Rede Record to refer to itself and signing affiliates throughout Brazil. Through most of the 90s and the first half of the 2000s, Record invested in popular programming, signing stars like Ana Maria Braga and Carlos 'Ratinho' Massa, with some programming in sports, journalism and children's shows.
In 2003, TV Record celebrated its 50th year of history; Record is the longest running Brazilian television network.
In 2004, it started using a new slogan, "A Caminho da Liderança" (On the way to leadership), and released new programming. Taking a page of Globo's success, Record started to invest heavily in telenovelas and made its journalism look more like its main competitor, despite opting not to renew the contract of its anchor, Bóris Casoy.
In 2007, Record, for the first time, occupied 2nd place in the Brazilian ratings [1], aiming to take over leadership in 2009 [2]. Also a first for Record, it signed with the IOC for the exclusive rights to the 2010 Winter Olympics and the 2012 Summer Olympics [3] [4].
[edit] Centers and Affiliates
Rede Record owns TV stations in São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Brasília (Distrito Federal), Belo Horizonte (Minas Gerais), Goiania (Goiás), Recife (Pernambuco), Belém (Pará), Natal (Rio Grande do Norte) and Florianópolis(Santa Catarina). In February 2007, it announced the buyout of TV Guaíba, in Porto Alegre, Rio Grande do Sul [5].
[edit] Schedule
Rede Record is also known for their soap operas, which include "Vidas Opostas". Other shows Rede Record features today:
CSI: Miami Hoje em Dia (Popular variety show, Monday to Friday mornings) Las Vegas
Show do Tom Comedy show, Thursday and Saturday nights Terceiro Tempo Sports show focused on soccer, Sunday night
[edit] Main TV Stations
- TV Record São Paulo - channel 7 (owned and operated, flagship station)
- TV Record Rio de Janeiro - channel 13 (O&O)
- TV Record Brasília - channel 8 (O&O)
- TV Record Belo Horizonte - channel 2 (O&O)
- TV Record Florianópolis - channel 6 (O&O)
- TV Record Goiânia - channel 4 (O&O)
- TV Record Bauru - channel 4 (O&O)
- TV Record Belém - channel 10 (O&O)
- TV Record Franca - channel 4 (O&O)
- TV Record Rio Preto (São José do Rio Preto) - channel 7 (O&O)
- TV Record Ribeirão Preto - channel 13 (O&O)
- TV Antena 10 (Teresina / PI) - channel 10
- TV Gazeta (Rio Branco / AC) - channel 11
- TV Imperial (Boa Vista / RR) - channel 6
- TV Manaus (Manaus / AM) - channel 10
- TV Gazeta (Macapá) / (AP) - channel 10
- TV Candelária (Porto Velho / RO) - channel 11
- TV Central (Palmas / TO) - channel 6
- TV Cidade (Fortaleza /CE) - channel 8
- TV Cidade (São Luís / MA) - channel 6
- TV Correio (João Pessoa / PB) - channel 12
- TV Record (Cuiabá / MT) - channel 10
- TV MS (Campo Grande / MS) - channel 11
- TV Mar (Santos / SP) - channel 8
- TV Paranaíba (Uberlândia / MG) - channel 10
- TV Pampa (Porto Alegre / RS) - channel 4
- TV Vitória (Vitória / ES) - channel 6
- TV Itapoan (Salvador / BA) - channel 5
- TV Tribuna (Recife) / (PE) - channel 4
- TV Tropical (Natal) - channel 8
- TV Pajuçara (Maceió / AL) - channel 11
- TV Atalaia (Aracaju / SE) - channel 8
- RIC TV Independência (Curitiba/ PR) - channel 7
[edit] TV Record International
Rede Record has an international subsidiary called "Record International", broadcast in several different continents. All its programming is in Portuguese. In Portugal, it replaced Globo's GNT Portugal, since April 2006 in the lineup of Cabovisão and Smart TV
[edit] External links
- Official Site (Portuguese)
| Broadcast television networks in Brazil | |
|---|---|
| Rede Globo | Rede Record | SBT | Rede Bandeirantes | RedeTV! | |
|
Other networks: TV Cultura | TVE Brasil | Play TV | MTV Brasil | TV Gazeta | Rede Mulher | RBI | CNT Religious networks: Rede Vida | Canção Nova | RBN | RIT | Rede Família Major defunct broadcast networks: Rede Tupi | Rede Excelsior | Rede Manchete |
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