Roger Sweet
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Roger Sweet is an American designer. He grew up in Akron, Ohio and graduated from Miami University in Oxford, Ohio and the Institute of Design. He served as lead designer at Mattel throughout much of the 1980s and worked extensively on the Masters of the Universe toy line. Before working for Mattel, Sweet held a design position with Teague Design, where he worked on the accounts of such companies as Rubbermaid, Hoover and Procter & Gamble and on such product lines as Downy and Scope.
[edit] Masters of the Universe
In his 2005 book Mastering the Universe, Sweet claims to be the "creator" of He-Man and the Masters of the Universe line. His claim is based on his early work on the product line, where he developed the exaggerated physique of the characters, as well as inventing the name "He-Man", a character he intended to be generic, able to be used in all sorts of ways, from sci-fi to fantasy to real-world situations. He continued to work on the line throughout its span, contributing to the line by designing many other characters, vehicles and playsets.
According to Sweet, he was let go from Mattel after the decline of the Masters toy line and was unable to find work in the field again.
[edit] See also
- Donald F. Glut, writer for the early MOTU booklets and developer of many of the characters.
[edit] References
- Sweet, Roger; David, Wecker Mastering the Universe : He-Man and the Rise and Fall of a Billion-Dollar Idea, Emmis Books July 11, 2005, ISBN 1-57860-223-8
- LaConte, Vincent and Hoffman, Rebecca "Roger Sweet, M.S. 1960", Institute of Design, September, 2005
