Tayto (Northern Ireland)
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Tayto (Northern Ireland) Limited is a manufacturer of crisps and corn snacks formed in 1956 and based in Tandragee, County Armagh.
Tayto employs 300 people at their plant in Tandragee Castle and remains the largest selling brand of crisps in Northern Ireland despite the recent emergence of competition from English based brands such as Walkers. The firm has a record of memorable advertising campaigns, and currently has a franchising deal to produce Postman Pat themed Prawn Cocktail corn snacks.
The distinctively strong flavouring used in Tayto's Cheese and Onion flavour crisps makes this a particularly popular item with Northern Irish expatriates in other countries. The company purchased a licence to the name and recipes of Tayto in the Republic of Ireland but operates entirely separately, although in both cases their cheese and onion flavour crisps are their signature brand and both focus on a similar range of products.
As of 13th January 2006 it was announced that Tayto (NI) were to acquire the Corby site of the former Golden Wonder business and the contract to produce Mini Pringles for Procter & Gamble. This secured some 195 jobs out of 350 that were under threat following Golden Wonder's entry into administration on 9th January 2006.
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