The Real Majority
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The Real Majority was a 1970 bestselling analysis of United States politics, in which the authors, Ben Wattenberg and Richard M. Scammon (both moderate Democrats at that time) argued that while the Democratic Party "owned" "the Economic Issue" (a broad category encompassing such issues as Social Security, the environment, and employment), the Republicans likewise "owned" "the Social Issue" (crime, drugs, and morality (now called family values). They argued that whichever party could exploit their own strengths, and neutralize their opponent's, would prevail.
This work is said to have been central to the 1970 and 1972 political strategies of the Nixon administration. Wattenberg is now a prominent figure in the neo-conservative movement, although at the time of the book's publication he was a member of Social Democrats USA.
