The White Barn Candle Company

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White Barn Candle Company
Type	Public
Founded	Bath and Body Works,1990 by Leslie Wexner
Headquarters	Columbus, Ohio
Industry	Retail
Products	Home Fragrance
Revenue	Financial results for White Barn Candle Company are included with Bath & Body Works

White Barn Candle Company, LLC is an American fragrance line that's part of the larger Limited Brands family. White Barn Candle Company was originally opened as Bath & Body Works Home stores in the 1990's. Over time, the stores were either converted to White Barn, Bath and Body Works, or closed entirely. Currently, most of the White Barn stores are connected to Bath and Body Works and offer candles and home fragrances. In these instances, the Bath and Body Works has a more narrow focus on beauty and doesn't venture into the home fragrance market. However, in instances where a White Barn Candle Co and Bath and Body Work do not connect in what are called side by side stores, Bath and Body Works carries an assortment of White Barn products, such as the ever-so-popular Wallflowers and RealEssence candles. Also in some cases, White Barn was introduced to a shopping center when the company downisized many of its flagship The Limited stores. It also includes a more sophisticated brand, White Barn New York.

White Barn prides itself on providing unique scents and sophisticated ambiance to their customers' homes. White Barn offers the customer an imaginative way to express his or her personality, fill a room with ambiance, or even set the mood for a special occasion. [1]

[edit] White Barn Vs. White Barn New York

White Barn Candle Co.'s scents mirror the body fragrances that are within Bath and Body Works. This way, customers can have their homes smell exactly as their favorite lotion. These highly fragrant candles are made of vegetable wax, have characteristic 3 wicks, and fill the room with scent.

 - Fresh Florals:
     - Peony
     - Sweet Pea
     - Cherry Blossom
 - Luscious Frutis:
     - Coconut Lime Verbena
     - Mango Mandarin
     - Tropical Passionfruit
 - Sensual Exotics:
     - Sensual Amber
     - Japanese Cherry Blossom
     - Exotic Coconut
 - Miscellaneous Scents (that aren't available in scents for the body)
     - Red Delicious
     - Bartlett Pear
     - Spiced Cider

White Barn New York offers what are considered by some to be "more sophisticated" and unique scents. These candles are also made from vegetable wax which is believed to create less sooting while burning. The brand is broken down into the following categories with an example of each:

 - Clean Fresh and Pure:
     - Terry Robe
 - Coffee and Tea:
     - Tahitian Hazelnut Torte
 - Fresh and Ripe:
     - Passion Fruit and Guava
 - Petals and Blooms:
     -Buttercups and Bellflowers
 - Sprigs and Twigs:
     - Applemint
 - Tahitian Vanilla:
     - Vanilla Coconut
 - True Temptations:
     - Mint Chocolate Chip Ice Cream
 - Wood and Spice:
     - Allspice and Nutmeg