WJZI
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| WJZI | |
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| City of license | Milwaukee, Wisconsin |
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| Broadcast area | Milwaukee, Wisconsin |
| Branding | Smooth 93.3 |
| First air date | 1958 |
| Frequency | 93.3 (MHz) |
| Format | AC |
| ERP | 12,500 watts |
| Class | B |
| Callsign meaning | W JazZ I |
| Owner | Milwaukee Radio Alliance |
| Website | www.wjzi.com |
WJZI is a commercial radio station located in Milwaukee, Wisconsin, broadcasting on 93.3 FM. WJZI airs an adult contemporary music format branded as "Smooth 93.3".
[edit] History
The original call letters were WQFM. For many years, starting in 1973, this was Milwaukee's dominant Album Oriented Rock station. They competed with the eclectic free-form WZMF until 1979 and WLPX until 1983. They were the top rock station in town for over a decade, but faced its stiffest competition in 1986 when WBCS dropped their country music format and became hard-rocking Lazer 103. The new station and its Bob and Brian morning show dominated Milwaukee's rock radio scene from the start. WQFM tried to compete, as they watched some of their on-air talents depart for the new station. They went in a heavy metal/hard rock direction, similar to that of Lazer 103, then switched to a more "adult" rock feel in 1992, then became heavier again. Add to that a seemingly endless succession of morning shows over the years, including an ill-fated attempt at airing Wisconsin native Jonathon Brandmeier's show from WLUP in Chicago, which backfired when WLUP shuffled their on-air lineup, moved Brandmeier to afternoons and put Kevin Matthews in morning drive. Things got so bad at one point that WQFM put together yet another short-lived morning show, this one consisting of people who had never done radio.
After years of poor and hasty decisions and embarrassing ratings, the owners of WQFM pulled the plug and changed formats in March, 1996 to Smooth Jazz as WJZI.
In the winter of 2005, the station tied for 9th place with WJMR (Jammin' 98.3) among listeners 25 to 54 but rose to 7th place in the winter of 2006.
On March 5, 2007, WJZI dropped the smooth jazz music format in favor of adult contemporary rebranded as "Smooth 93.3".
[edit] External links
| FM radio stations in the Milwaukee-Racine, Wisconsin market (Arbitron #36) | |
|---|---|
| By frequency: |
87.7¹ | 88.1 | 88.9 | 89.7 | 90.7 | 91.7 | 92.1 | 92.5 | 93.3 | 94.1 | 94.5 | 95.1 | 95.7 | 96.5 | 96.9 | 97.3 | 98.3 | 99.1 | 100.1 | 100.7 | 102.1 | 102.9 | 103.7 | 104.5 | 104.7 | 104.9 | 105.3 | 106.1 | 106.9 | 107.7 |
| By callsign: |
WBWI | WCCX | WDDW | WEZY | WFMR | WFZH | WHAD | WHQG | WIIL | WITI¹ | WJJO | WJMR | WJZI | WKKV | WKLH | WKTI | WLUM | WPJP | WMIL | WMSE | WMWK | WMYX | WQBW | WRIT | WTKM | WUWM | WVCY | WWDV | WXSS | WYMS ¹Audio for TV Channel 6 (WITI/Fox) |
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