XS Energy Drink
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XS Energy Drink is an energy drink manufactured by a California-based company Logic Nutrition. The product is exclusively distributed and sold by Quixtar in North America and Amway in Australia, New Zealand, and the United Kingdom.
Unlike its competitors, XS energy drink offers a variety of flavors, including three that are caffeine-free.[1] The caffeinated flavors contain 9.88 mg/oz of caffeine, slightly more than market leader Red Bull.[2] The drink contains no carbohydrate, and claims only eight calories, chiefly from the amino acids taurine and glutamine. They are sweetened with Acesulfame potassium and sucralose instead of sugar. They also contain a variety of adaptogenic herbs, including Eleutherococcus senticosus, Panax ginseng, Panax quinquefolium, Schisandra, Astragalus, Echinacea purpurea, and Reishi, and are high in B vitamins.[3] The distributor does not recommend it for children under 12. No more than one can a day is the maximum recommended consumptiom.[4] According to the distributor, the drinks are packaged in 8.4 ounce (250ml) size cans because that size fits in briefcases and purses, minimizes waste, and can be more comfortably held by children.[5]
In a 2003 survey by BevNet.com XS Citrus Blast was ranked the third most popular Diet Energy Drink ranked on consumer taste/appearance. [6] According to David Vanderveen, a founder of Logic Nutrition, the XS Energy brand posted $90 million in sales in 2005.[7]
[edit] Flavors
- Rootbeer Blast - also comes as Caffeine Free
- Cranberry-Grape Blast — also comes as Caffeine Free
- Tropical Blast - also comes as Caffeine free
- Citrus Blast
- Cherry Blast
- Electric Lemon Blast
- Tea-Berry Blast
- Cola Blast
[edit] References
- ^ Patrick Austin XS Energy Drink: Variety is King from ezinearticles.com
- ^ http://www.erowid.org/chemicals/caffeine/caffeine_info1.shtml
- ^ http://www.xsgear.com.au/info/contents.asp
- ^ http://www.xsgear.co.uk/info/drinkinfo.asp
- ^ http://www.xsgear.com/support/faqs.asp
- ^ Announcing BevNET.com's 2003 top energy drinks
- ^ "...our sales have skyrocketed..." David Vanderveen, Retrieved July 16, 2006
