Joseph Mercola

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Joseph Mercola, D.O. (born 1954), is an osteopathic physician, health activist, and entrepreneur practicing near Chicago. He is the author of two New York Times best-sellers, The No-Grain Diet, and The Great Bird Flu Hoax, together with several other books. He is best known as founder and editor of the popular website Mercola.com. On his website, he advocates dietary and lifestyle approaches to health. He criticizes many of the practices of mainstream medicine and the Food and Drug Administration, particularly vaccination and the frequent use of prescription drugs and surgery to treat diseases. On the website, he also promotes and sells a variety of products. He is a member of several alternative medicine-related organizations. ^[1]

Contents 1 Website 2 Background 3 Diet 3.1 Dietary recommendations 3.2 Controversial dietary advice 4 Drugs and supplements 4.1 Pharmaceutical industry criticism 4.2 Vaccination 4.3 Alternative medicine 5 Religious beliefs 6 Commercialism 7 FDA Warnings 8 Criticisms of Mercola 9 Publications 10 Affiliates and friends 11 See also 12 References 13 External links

[edit] Website

Started in 1997, Mercola.com is the website operated by Joseph Mercola. As of October 2006, the site, which requires users to enter and confirm an email address to access, had a ranking of 4534 out of all websites by Alexa.com, ranked first under key words 'natural health' in the United States, and one of the top visited for 'health'.^[2] As of October 2006, mercola.com had a ranking of 5,033 out of all websites at Ranking.com and was first for the "health/news and media/newsletters" category.^[3][4]

The web site presents health articles, product sales, solicitation for new patients, and a video addressing newsletter readers.^[5]

[edit] Background

Mercola is a 1976 graduate of the University of Illinois and a 1982 graduate of the Chicago College of Osteopathic Medicine.^[6] According to Mercola's website, he is a former Chairman of the Family Medicine department at St. Alexius Medical Center in Illinois and served as editor of HIV Monograph (1989) by Abbott Laboratories.^[7]

[edit] Diet

Mercola strongly advocates dietary changes to improve health, which he considers to be among the most important lifestyle changes for enhancing well being and longevity. Overall, he claims that a well balanced diet should include mostly natural, unprocessed foods, while excluding processed and artificial foods. He sees value in paleolithic diets, and advocates tailoring food consumption to the metabolic typing, developed by William Wolcott that Mercola offers more information on, in his book on the subject. He encourages using water filters or reverse osmosis to purify water content, and is against water chlorination and fluoridation.

[edit] Dietary recommendations

Examples of foods he recommends include fresh vegetables and vegetable juice, wild salmon, fish oil, (cod liver oil in winter), fermented foods like kefir, raw foods including raw milk products, raw eggs, grass fed beef, ostrich meat and traditionally used fats such as virgin olive oil and coconut oil.

Foods he recommends avoiding include pasteurized milk, homogenized milk. most fish (due to mercury content), trans fats, certain processed vegetable fats (such as corn and canola oil), soy products, artificial sweeteners, sugar, starches, all grain products (including "even whole unprocessed grains, and alternative grains like quinoa, amaranth, millet and teff"), fruit juices, and canned, packaged or artificial foods. This is very similar to what is often called the Paleolithic diet and the diet promoted by the Weston A. Price Foundation.

[edit] Controversial dietary advice

Joseph Mercola's dietary recommendations often put him at odds with mainstream dietary advice. The elimination of processed grains from diets goes against the recommendation of the USDA food pyramid, where grains are viewed as a staple food. Mercola, however, points to theories on food allergies involving gluten, such as wheat allergy, and the relatively new introduction of grains into the human diet and theories that sugar and starch are associated with hyperinsulinemia and insulin resistance.^[8]

Some dietary fats he promotes are also high in saturated fats, including unrefined coconut oil,^[9] which also contains medium chain triglycerides. Long chain saturated fats are considered by the American Heart Association as contributing to heart disease^[10]. Some other nutritional groups advocate certain saturated fats in a current scientific controversy.

Mercola.com has hosted negative articles^[11][12] about microwave ovens, calling them dangerous, citing accidents, lawsuits, biochemical changes and other health reservations about the chemical effects of microwaving food. He also offers non-microwave, convection ovens for sale in his store.^[13] Mercola controversially^[14] claims, "Microwaves may also cause pathological changes in your body. Once a food's structure is altered, it cannot perform the desired function in your body. Clinical studies show that microwave heating of milk or cooking of vegetables is associated with a decline in hemoglobin levels. These reductions may contribute to anemia, rheumatism, fever and thyroid deficiency."^[15]

In supporting raw milk, Mercola is very critical of requirements for pasteurization, stating that it is unnecessary if cows are raised under healthy conditions.^[16] He claims that raw milk is one of the finest source of protein and calcium available,^[17] His main concern is that the high temperatures during pasteurization will destroy the valuable enzymes in milk and create converted proteins the body was never designed to handle.^[18]

Mercola is also against homogenization.^[19] He asserts that it causes fat globules to surround the enzyme xanthine oxidase (XO), which prevents the stomach from breaking down XO and allows XO to be absorbed intact into the bloodstream. He relates this additional bovine XO as a possible source of harmful oxidatitive stress contributory to heart failure and increased uric acid levels associated with gout.^[20]

[edit] Drugs and supplements

Dr. Mercola advises elimination of most prescription drugs and immunizations for treatment, and favors natural food choices, lifestyle modifications and energy psychology tools to address emotional challenges. He views these as safer and more effective options, because they address what he believes to be the 'root causes' of disease rather than simply treating symptoms by palliative means. He states that drug companies profoundly influence both government health agencies and the mainstream medical community, which in turn promote medical practices that are beneficial to drug companies but harmful to the patient.^{[citation needed]} Typical supplements he promotes are krill oil, fish oil or cod liver oil, products containing vitamins such as vitamin D (when lacking adequate sun exposure) and vitamin K, probiotics, and anti-oxidant supplements.

[edit] Pharmaceutical industry criticism

“

I am quite confident that if gravity had to be approved by the FDA it would clearly meet strong resistance from the multi-national drug corporations.                                                     -Joseph Mercola

”

Mercola is especially critical of new drugs, as well as the economic and political powers which might influence their acceptance.^[21] He wrote an early drug warning on rofecoxib (Vioxx),^[22] a drug later withdrawn from the market by the FDA due to adverse reactions.^[23] He dismisses many conventional health concerns and medications as useless, prescribing exercise, good diet, good sleep, specially filtered water, chlorella, omega-3 fats focusing on fish oils, and energy psychology methods like Emotional Freedom Techniques as cures for most ills.

[edit] Vaccination

Among Mercola's most controversial recommendations are his expressed concerns that too many vaccines are used too soon during infancy.^[24] He believes that some subpopulations (e.g. neonates, elderly, chronically ill) may be less suitable for certain vaccines, and that flu vaccines are still formulated with thimerosal and other undesirable adjuvants unsuitable for use.^{[citation needed]} He asserts that the slow phasedown for millions of existing doses of childhood vaccines containing mercury is against the public's greater interests.

Mercola hosts vaccine critics on his webpages, advocates preventive measures ^[25] as part of an alternative immunization schedule, and strongly criticizes flu vaccines.^[26] He questions the projected epidemic threat and severity of influenza, the flu vaccine's safety ^[27] and efficacy,^[28] and the possibility of harm to an individual's immune system.^[29]

Mercola claims that some chemicals used to control fungi and bacteria within certain vaccines are toxic to infants and can harm young children if too many shots containing mercury-containing Thimerosal are given within a period of time. He also expresses concern about potentially cancer-linked components in vaccines such as thimersol, and historically, SV40 virus contaminating early polio vaccines. Medical research and views in this area are contentious. Thimerosal is an organic compound used as an antiseptic and antifungal agent in vaccines, containing mercury which is classified as a poison in its pure form, and is used in small amounts as a preservative in vaccines. Thimerosal is no longer recommended in vaccines given to young children in the USA, though it is still present in US-made vaccines exported to other countries.^{[citation needed]}

In his book The Great Bird Flu Hoax^[30] he appears to take a stronger anti-pharmaceutical industry stance by accusing them of a fear-mongering marketing campaign against the public, as allegedly occurred with the Swine Flu scare of the 1970's.^[31][32]

In supporting this stance, Mercola often has wholly critical views of those working in governmental health care, as well as towards international health organizations. Mercola makes an extensive argument that disease alerts such as swine flu and their resulting immunizations were actually false alarms put forth to terrify the public.^{[citation needed]}

[edit] Alternative medicine

Mercola promotes treatments based upon methods that have not been accepted by mainstream medicine, such as metabolic typing, the traditional Chinese medicine originated acupressure-based Emotional Freedom Technique, herbalism, naturopathy and chiropractic including vitalism^[33]. Proponents of conventional medicine claim that these methods are unproven.

While stating that he believes in the scientific method, he distrusts many commercial and institutional applications of it in medicine. He has stated that the only value he finds in mainstream medicine is emergency accident survival.^{[citation needed]} Mercola paints a picture of most medical science as being corrupted by the pharmaceutical industry, and the majority of medical doctors as being frequently deceived and misled by multinational corporate drug interests.

Of homeopathy he says, "I have never been formally trained in homeopathy, and as a result I don't use much of it in my practice, but I am convinced it can be used as an effective tool for many conditions if properly utilized."^[34] He has also contributed to the water fluoridation controversy and has published several anti-fluoride^[35] articles.^[36]

[edit] Religious beliefs

Mercola was raised as a Catholic. Later in life he switched to evangelical Christianity, but now calls himself spiritual rather than religious. Dr. Mercola was formerly a member of the Christian Medical Society but stopped his membership in 2002. He promotes religion and prayer as having health benefits, and focuses strongly on studies that advocate this position.

Mercola hosts the theistic writings and beliefs of other website contributors such as Carol Tuttle,^[4] who speaks of angels among us,^[5] that want to help everyone,^[6] and can be petitioned to do so.^[7] He refers to her as a master energy therapist of energy psychology and energy medicine. Says Mercola: "energy psychology is one of the greatest tools I have ever encountered in the healing modalities." As with his involvement with Emotional Freedom Technique, his support for these modalities gives such approaches value in his spiritual views, frequently presented on the website.

[edit] Commercialism

While Mercola's web site is free, it requires users to enter and confirm an email address before accessing the site. The web site, articles, and weekly newsletter constantly promote food, mechanical and information products sold from the site. He claims that all income goes towards maintaining and enhancing the Web site.^[37]

Mercola sells meditation tapes which he claims reduces stress as "the number one cause of illness" ^[38] or disease (as stated in his newsletter). His advertisement also claims that they increase creativity, energy, and focus.

[edit] FDA Warnings

On 16 Feb 2005, the Food and Drug Administration (FDA) sent Mercola warnings ^[39] on multiple products about misleading claims for products that he advertised on his website.

In defense for having the inaccurate statements for his products up in the first place, he claimed that six months prior to the FDA letter he had hired a Washington DC law firm to proactively review the claims he had already posted on the website for legal validity.^{[citation needed]}

Mercola claimed that due to their internal miscommunication the law firm never completed his request. He claims to be unaware of their failure to review his website for statements until he received the letter from the FDA.^{[citation needed]}

On Sept. 21, 2006 Mercola received a second warning letter from the FDA for claims made on his website in relation to "various product labels..."^[40].

[edit] Criticisms of Mercola

Some of the criticism of Joseph Mercola is similar to criticism made against non-mainstream and alternative medicine in general. Mercola is often viewed in this light by his promotion and marketing of non-pharmaceutical approaches. While certain advice, such as good diet and exercise, are not so criticized, he promotes a variety of alternative medicine that often take the place of the pharmaceutical approaches he mostly discourages.

• In October 2000, Stephen Barrett, operator of Quackwatch, filed a lawsuit in Pennsylvania against Mercola (a resident of Illinois) for libel. This was in response to allegedly defaming comments quoted on his website from Tim Bolen, a critic of Quackwatch. Quackwatch is a site that is critical of Mercola. In June 2001, Barrett withdrew the suit ^[41] on jurisdictional grounds and refiled it in Illinois on July 30, 2001 at Circuit Court of Cook County, Illinois. On April 17, 2003 the suit was dismissed by mutual agreement. ^[42]

• In May 2006 BusinessWeek published an article ^[43] about Mercola's aptitude as an online health and medical entrepreneur . Columnist David Gumpert writes: ' Mercola gives the lie to the notion that holistic practitioners tend to be so absorbed in treating patients that they aren't effective businesspeople. While Mercola on his site seeks to identify with this image by distinguishing himself from "all the greed-motivated hype out there in health-care land", he is a master promoter, using every trick of traditional and Internet direct marketing to grow his business '

[edit] Publications

Mercola has authored sixteen health books and has published many alternative medicine related articles on his website. He has authored or co-authored articles and columns in alternative medical publications, as well as several articles in conventional journals ^[44].

Partial bibliography:

1986

• What Every Woman Should Know About Keeping Bones Strong and Preventing Hip Fractures (VHS tape)

1987

• Recent Developments in Osteoporosis (VHS tape)

2003

• The No-Grain Diet, with Alison Rose Levy, ISBN 0-452-28508-9 New York Times Best Seller
• Dr. Mercola's Total Health Program: The Proven Plan to Prevent Disease and Premature Aging, Optimize Weight and Live Longer , with Brian Vaszily, Dr. Kendra Pearsall and Nancy Lee Bentley, ISBN 0-9705574-6-9

2006

• Great Bird Flu Hoax, ISBN 0-7852-2187-5 New York Times Best Seller
• Sweet Deception, Why Splenda®, NutraSweet®, and the FDA May Be Hazardous to Your Health, ISBN 0-7852-2179-4

[edit] Affiliates and friends

Mercola employs a variety of alternative medicine practitioners in his website, the Optimal Wellness Center ^[45]. He hosts physicians who employ alternative treatments such as chelation therapy, acupuncture, auriculotherapy, and cranial osteopathy. His literature covers alternative nutritionists, some of whom also support practises of homeopathy ^[46] and laser-assisted detoxing. He similarly consults alternative psychotherapists who promote Emotional Freedom Technique (which he sells tapes for) or a variety of other concepts like bioenergy systems and energy medicine. Friendly relations have been formed with others in the alternative natural health industry some of who also maintain their own websites.

[edit] See also

• Atkins diet
• Low carbohydrate diet
• Paleolithic diet
• The Optimal Diet
• Medical error
• Iatrogenesis

[edit] References

[edit] External links

• Mercola.com - Homepage, titled "The Best Natural Health Information Web Site and Newsletter"
  • Vital Votes - Forums started November 2006 for responses to articles & sometimes quoted E-newsletter suggestions.
• The Wellness Revolution Hall of Fame--Joseph Mercola: World's Most Popular Natural Health Web site, accessed March 1, 2007.