KZMP-FM

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KZMP
City of license	Pilot Point, Texas
Broadcast area	Dallas-Fort Worth Metroplex/Sherman/ Denison/Gainesville/ Ardmore
Branding	La Luz 104.9
First air date	1983 as KALK
Frequency	104.9 MHz
Format	Spanish Christian
ERP	16,000 watts
Class	C1
Former callsigns	KALK (1983-1984) KLAK (1984-1987) KMKT (1987-1990) KTCY (1996-2003)
Owner	Liberman Broadcasting

KZMP (branded as La Luz 104.9) is a Spanish language Christian FM radio station licensed to Pilot Point, Texas. This station transmits on 104.9 FM and is owned and operated by Liberman Broadcasting.

[edit] History

This station opened their studios in Denison, Texas and began as KALK in 1983, but quickly changed their callsign to KLAK in 1984 as K-Lake FM 105 under an unknown format, and was nicknamed as such for its proximity to Lake Texoma in far North Texas. On May 12, 1987, KLAK moved to frequency 97.5 FM in Durant, Oklahoma, wiping out popular rimshot KWTX Waco's DFW signal at 97.5; but on that same day, KMKT was established on 104.9 FM as an oldies station and was branded "Katy Klassics" and later "Katy Oldies". Three years later, the station moved to 93.1 FM in Bells, leaving 104.9 FM dark for 6 years. KLAK and KMKT are still operational to this day.

On August 10, 1996, KTCY-FM , operated by Tony Rodriguez son of Spanish Radio pioneer Marcos Rodriguez, Sr. began its broadcasting activities under the name Fab 105, broadcasting all-Beatles music (currently, KLUV-FM has this format as its Ibiquity Digital second channel). It was the first Metroplex station to be fully programmed from computer hard drives (Audio Server), and in that case, the station ran jockless through 1997. Tony sold the station to his brother Marcos Rodriguez. After March 1997, KTCY switchd to an all Gospel station as Praise 104.9. A year after the swift change, their broadcasting license moved to Pilot Point to increase their signal. IN 2000, it was rebranded Joy 104.9 while maintaining its Gospel format but it sooned changed to Spanish Radio. In 2002, Entravision bought out KTCY and reimaged it to a Regional Mexican station as Super Estrella 104.9. Less than 2 years later, KTCY (now on 101.7 FM) and KZMP has swapped call letters and brandings, making this station KZMP 104.9 FM El Gato while maintaining the same format. On January 6, 2005, KZMP was once again rebranded as "Radio Tricolor". Less than 2 years later, Entravision sold 5 of their Dallas/Fort Worth area radio stations including KZMP to Liberman Broadcasting. ^[1] Prior to the sale, the station made its final switch to Spanish Christian La Luz 104.9.