KZPT

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KZPT
City of license	Tucson, Arizona
Broadcast area	Tucson, Arizona
Branding	The Truth
Frequency	104.1 MHz
Format	Urban contemporary, Talk
ERP	3000 watts
Class	A
Owner	Journal Broadcast Group

KZPT is a talk station serving Tucson, Arizona. It is owned by Journal and broadcasts at 104.1 MHz with an ERP of 3 kW. The station is of an Urban talk format, known as "The Truth". [1]

[edit] History

Throughout most of its time, it ran under the name "1041 The Point" and played a lot more '80s than most adult contemporary stations. The station was doing well and getting good ratings up and did a well job separating itself from KMXZ-FM's audience until about 2004. This was sort of a "blooming" time for stations flipping to adult contemporary formats. KWMT did so in 2003 and KSZR did so in November 2004, which had severly weakened The Point's ratings. Some people that used to listen to KZPT moved to KWMT's "The Mountain" or KSZR's "BOB FM". By 2005 their ratings were suffering so badly that there were various rumors of format changes. Some rumors said KZPT would flip to an hurban format or a country format.

KZPT "The Point" logo before its change to Z 1041 in 2006

Then, in 2006, KZPT changed their branding to "Z104.1". Their playlist was still a majority of what "The Point" used to play, only taking out the '80s music and adding more alternative rock with the slogan "Modern Hit Music".

Ratings had failed to make a significant improvement after re-branding the station, therefore Journal Broadcasting had switched the station into the urban-talk format "The Truth" on April 7, 2007.

[edit] See also

List of radio stations in Arizona

[edit] External links

Query the FCC's FM station database for KZPT

Tucson, Arizona area FM radio stations (Arbitron #61)

By Frequency: 87.7¹ | 88.1 | 88.5 | 88.9 | 89.1 | 90.5 | 91.3 | 92.1 | 92.9 | 93.7 | 94.9 | 96.1 | 97.1 | 97.5 | 98.3 | 98.5 | 98.7 | 99.5 | 100.9 | 102.1 | 104.1 | 105.3 | 106.3 | 107.5