MTV3

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For the Spanish-language MTV channel in the Americas, see MTV Tr3s.

MTV3

Launched	August 13, 1957
Owned by	Bonnier and Proventus
Country	Finland
Formerly called	MTV (1957-1993), Mainostelevisio (TV3) (1986-1993), Kolmoskanava
Website	www.mtv3.fi
Availability
Terrestrial
Analogue	Channel 3
Digital	Channel 3

MTV3 is a Finnish commercial television station owned by Bonnier and Proventus. It currently has the biggest audience share of all Finnish TV channels. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running commercials. Number 3 was added later, due to the channel being allocated the third nation-wide television channel and generally known as "channel three", Finnish Broadcasting Company's YLE TV1 and YLE TV2 being the first two - and also for distinguishing it from the later-born Music Television. The symbol of the channel is a stylized owl, changed to an owl's eye after an image renewal in 2003. MTV3 has currently about 500 employees.

[edit] History

MTV3 started on August 13, 1957, and thus became the third-oldest privately owned, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of YLE. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from YLE and Nokia and MTV programming switched from the YLE frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union.

In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova and a share in Urheilukanava) to Swedish Bonnier and Proventus.

[edit] Programs

Much of the output of MTV3 is a mixture of Finnish versions of popular program formats and of American and British imports. However, MTV3 has also its own, Finnish programming. For example, many of Spede Pasanen's productions were produced for MTV3.