MTV Philippines

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MTV Philippines

Launched	01 January 2001 (NBC) 01 March 2007 (AYC, Inc.)
Owned by	MTV Networks Asia All Youth Channel, Inc.
Slogan	Everyday!
Country	Philippines
Broadcast area	Philippines
Website	MTVPhil.com
Availability
Satellite
Dream Satellite TV	Channel 37
Cable
SkyCable Metro Manila	Channel 22
Global Destiny	Channel 46
Cablelink	Channel 72

MTV Philippines is a 24-hour Music/Entertainment television network, owned by All Youth Channel, Inc. with in partnership with MTV Networks Asia. which originally started its broadcast on 01 January 2001 and has been relaunched on 01 March 2007 at exactly 06:00 (PHIL).

MTV Philippines, which is now owned by AYC, will now target the 25-45 age bracket.

MTV Philippines in its last incarnation was a corporate venture between MTV Networks Asia, which provided the content, and Nation Broadcasting Corporation, which provided the infrastructures. It was once located at The Fort in Fort Bonifacio, Taguig City^[1].

1 History
2 Key People
3 Programming
4 MTV Philippines' VJs
- 4.1 Current:
- 4.2 Past:
5 Shows
6 See also
7 References
8 Official Website
9 MTV Philippines New Logo

[edit] History

[edit] MTV on UHF Channel 23

MTV started, in May of 1992, as one of the channels on the STAR group, a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23, licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to rebroadcasting a foreign satellite channel. In 1995, conflict of interest between Viacom and STAR, stemming from the latter's launch of its own music channel, Channel V, (But it still airs the same channel frequency at the time, after the demise of MTV Asia until October 1995). After UHF 23 was put off-the-air, the frequency was reassigned to ABS-CBN through a subsidiary, Amcara Broadcasting Corporation and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV.

[edit] Studio 23

By 12 October 1996, MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on 31 December 2000 and moved to a new channel frequency, UHF 41, while ABS-CBN launched its own music channel, Myx, the following day.

Screenshot from MTV Philippines (2007)
Showing the Video of Bamboo's "Tatsulok"

[edit] MTV UHF Channel 41 / MTV Philippines

In 2001, MTV Networks Asia and Nation Broadcasting Company (NBC) signed a joint-venture agreement to form Music Source and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.

MTV Philippines, the channel concentrates on local Filipino talent in between international pop and rock superstars, rather than a pan-Asian format led by Indonesian, Malaysian and Singaporean artists that then dominate MTV Southeast Asia and alternate with international pop and rock talents. Within six months from its start of operations in January 1, 2001, it immediately won the hearts of upscale young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition.

After 6 years of partnership, UHF Channel 41 ceased broadcasting following the dissolution of the joint venture. ^[2]

[edit] MTV Philippines on IBC 13

MTV Phlippines engaged in a tie-up with government TV station Intercontinental Broadcasting Corporation, VHF Channel 13, in the middle of 2005 from 6:00 a.m. to 9:00 a.m. and again at 6:00 p.m to 8:00 p.m. The broadcast tie-up was ended after only three months.

[edit] All Youth Channels, Inc.

After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channel, Inc. (AYC), run by the some of the same people at Music Source, to control both MTV Philippines and its sister channel Nickelodeon. AYC will now own and operate 100% of the new MTV. Only available on Cable TV. and Satellite server ^[3]

[edit] Key People

Bill Roedy - President, MTV Networks International
Steven Tan - Executive Vice President, MTV Networks Asia
Francis Lumen - President & CEO, All Youth Channel, Inc.

[edit] Programming

Most of the programming are music, mainly broadcasting programming from MTV and VH1 in the United States, while also producing original content from MTV Southeast Asia, as well as its own localized content.