Opt-out

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[edit] Business

Opt-out is a method of requiring a targeted individual to explicitly respond to a solicitation in order to keep from receiving further product or service information. This opt-out function is usually associated with a direct marketing campaign.

In e-mail marketing, a clickable link or "opt-out button" may be included to notify the sender that the recipient wishes to receive no further e-mails. Clicking the link or button has the side effect of confirming to the sender that the e-mail address used was a valid one, perhaps opening the door for unsolicited e-mail or spam.

[edit] Broadcasting

Opt-out is a term used in broadcasting when a region splits from the main output. In the United Kingdom, BBC ONE Scotland often opts-out of the main BBC One schedule in favour of locally relevant programming. Opting-out was common throughout telethons, such as Children in Need, where regions separate to transmit local coverage. The current affairs programme Nationwide did much the same.

When Phillip Schofield presented Children's BBC, he had to overtly say goodbye to BBC Wales viewers, before completing the programme for a further minute or two for other regions.