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Toro (company)

From Wikipedia, the free encyclopedia

The Toro Company
Toro logo
Type Public (NYSE: TTC)
Founded 1919
Headquarters Bloomington, Minnesota
Key people Michael J. Hoffman, President and CEO
Kendrick Melrose. Chairman of the Board
Industry Lawn maintenance
Products Consumer and Commercial Lawn equipment
Revenue US$1.779 Billion (2005)
Employees 5,200 (full-time)[1]
Slogan Count on it.
Website www.toro.com

The Toro Company (NYSE: TTC) is an American manufacturer of lawnmowers and other lawn care tools based in Bloomington, Minnesota. Founded as the Toro Motor Company in 1914[2], it serves professionals and businesses such as landscapers, golf course managers, and grounds and sports field managers, as well as individual homeowners. Although the company manufactures a wide variety of lawn maintenance equipment, in recent years it has come to dominate the golf course irrigation market [3].

In the 1990s, then CEO Kendrick Melrose (currently Chairman of the Board), figured out that supplying 'professional maintenance markets' (such as golf courses, municipal parks, cemeteries and gated communities) yielded higher margins and offered more protection from the uncertainty of the weather than selling to retail customers. Today, roughly two-thirds of Toro's $1.6 billion in sales come from the professional market, versus one-third back in 1990.

The company's products are marketed under several brands:

  • Toro – consumer and professional lawnmowers, snowblowers, trimmers, leaf blowers, and irrigation systems
  • Exmark – professional lawnmowers
  • Lawn-Boy – consumer lawnmowers
  • Irritrol Systems – professional light-duty irrigation
  • Lawn Genie – consumer irrigation
  • Pope (Australia) – consumer irrigation

[edit] References

  1. ^ Employees, Number of Employees
  2. ^ The Toro Company History, History 1910-1919
  3. ^ Toro Golf Course Irrigation, Golf Course Irrigation dominations

[edit] External links

Minnesota-based Corporations
Minnesota-based Fortune 500 Corporations (by size):
Target Corporation | UnitedHealth Group | Best Buy | Travelers | 3M | Supervalu | U.S. Bancorp | Northwest Airlines | CHS | General Mills | Medtronic | Xcel Energy | Land O'Lakes | Thrivent Financial for Lutherans | C. H. Robinson Worldwide | Hormel | Nash Finch | Ecolab | The Mosaic Company
Minnesota-based Fortune 1000 Corporations (by size):

Companies listed above, plus PepsiAmericas | Bemis Company | Pentair | St. Jude Medical | Alliant Techsystems | Valspar | Patterson Companies | Minnesota Life | Regis Corporation | Polaris Industries | Toro | Deluxe Corporation | Donaldson Company | Fastenal | H.B. Fuller | Federated Mutual Insurance | Ceridian

Major Minnesota-based non-public or externally owned corporations (alphabetically):
Andersen Windows | Cargill | Carlson Companies | Dairy Queen | Musicland | Schwan Food Company


This U.S. manufacturing company-related article is a stub. You can help Wikipedia by expanding it.
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