WSRV-FM
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| WSRV | |
 |
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| City of license | Gainesville, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | "97.1 The River" |
| Slogan | Atlanta's Classic Hits Station |
| Frequency | 97.1 (MHz)  97.1 HD-2 for News-Talk 750 WSB |
| Format | Classic Hits |
| ERP | 98,000 watts |
| Class | C |
| Callsign meaning | W S RiVer |
| Owner | Cox Radio |
| Website | 971theriver.com |
WSRV "97.1 The River" is a Classic Hits formatted radio station that plays hit music from the 60s, 70s, and 80s. Its city of license is Gainesville, Georgia in Hall County, although as one of metro Atlanta's first move-ins, it now transmits from the southern tip of the county, just across the line from Braselton. Its service area covers almost all of northeast Georgia, from just southwest of Atlanta, all they way to a sliver of The Upstate in South Carolina. This includes Atlanta, Athens, Cartersville, and Toccoa, as well as Rome, Dalton, Anderson, and Peachtree City in the weaker portions of the signal. Depending on conditions, with no other stations located on 97.1 FM, and if you use a rooftop antenna, the station can be clearly heard as far away as Knoxville, Tennessee.
The station has volunteered to downgrade to a class C0 signal to accommodate some construction permits on nearby frequencies.
[edit] History
The station took the WFOX calls in the late 1970's. It was a top 40 station targeting Gainesville until 1985, when it moved into the Atlanta market and switched to AC. From 1989 to early 2003, the station was oldies "Fox 97". In 2000, Cox Radio acquired the station from AMFM, in order to complete the merger between AMFM and Clear Channel. Then in February 2003, the station switched formats to R&B "97.1 Jamz". The station ran with no jocks as a supplement for another Cox Radio property Kiss 104.1, which played older-skewing R&B while Jamz was a mix of older R&B/hip-hop and current songs targeting primarily 25 to 39 year olds. The station's main competitor was WVEE, V-103, with whom it competed with for the coveted 18 to 34 demo.
On January 1, 2006, the station surrendered its format and has become 97.1 The River. A Classic Hits formatted station targeting people aged 25-54. The playlist is currently a mixture of the type of music heard on former classic rock stations WZGC (96.1; 96 Rock) and WZGC (92.9; Z93), as well as Cox Radio's own WSB-FM (98.5; B98.5 FM). On April 17, 2006, the WFOX call sign was changed to WSRV. The WFOX calls moved to another Cox Radio station, 95.9 the Fox (formerly WEFX), in Norwalk, CT.
On June 19, 2006, Lexie Kaye became the first on-air personality doing mornings weekdays from 5A-8:30A. Lexie Kaye
This FM radio station is currently broadcasting digital radio using the HD Radio system from iBiquity, and is simulcasting sister station WSB on its HD-2 setting.
[edit] External link
| Atlanta metro area FM radio stations (Arbitron #9)
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