MTV New Zealand
From Wikipedia, the free encyclopedia
| MTV New Zealand | |
|---|---|
 |
|
| Launched | August 18 2006 |
| Owned by | MTV Networks, (Viacom) |
| Website | www.mtv.co.nz |
| Availability | |
| Satellite | |
| SKY Network TV | Channel 60 |
| Cable | |
| TelstraClear InHomeTV | Channel 60 |
MTV New Zealand is a New Zealand music channel. It was launched at 6pm on Friday August 18, 2006 with a launch party at Aotea Square, Auckland. MTV is broadcast on channel 60 on Sky Television as well as TelstraClears' InHomeTV. MTV New Zealand is headquartered in Auckland, New Zealand with 22 local staff employed. [1]
Contents |
[edit] Programming and Schedule
MTV New Zealand broadcasts flagship MTV programs such as Punk'd, Pimp My Ride, Laguna Beach and The Hills. [2]
Local MTV programs include Full Tank hosted by Amber Pebbles and Geoff Bell, and 100% Pure NZ, a local music show dedicated to NZ music releases. [3]
MTV NZ broadcasts a Top 10 "Countdown" nightly, although the Genre changes from one day to the next.
Despite MTV marketing itself as 'Music Television', there are only 3-4 music shows show on MTV within each 24 hour day. Most of the programming is MTV created content that has little to do with music. (Pimp My Ride,Laguna Beach, Full Tank, The Hills, etc.)
[edit] List of programming blocks
MTV New Zealand shows a variety of specialty programming blocks. This is a somewhat exhaustive list:
- Dumb-ass Tuesday - comedy shows like Punk'd, Jackass, Wildboyz, and Dirty Sanchez, some shows can be seen in groups of 2 episodes. Runs from 8pm to midnight on Tuesdays.
- Nu-shite (sometimes bowdlerized to Nu-sh*te) - if you missed something new during the week or want to see it again, this is where you go. Runs from 4pm to 8pm on Saturdays.
- The 10-spot - 10pm every weeknight.
- Monday Night's a B*tch - shows like Laguna Beach, My Super Sweet 16, and The Hills can be seen here. Runs from 8pm to midnight on Mondays.
- Lowrider Thursday - car shows like Pimp my Ride, Road Rules, and Trick it Out dominate. Runs from 8pm to midnight on Thursdays.
- Larry & Spud Sunday Roast - Programs strategically placed for easy viewing. Runs from 8pm to midnight on Sunday nights.
A themed marathon runs every weekend, from 10am-3pm on Saturday and 1pm-8pm on Sunday. The theme changes every week. Past themes include Boyz vs Bam (alternating between Wildboyz and Viva La Bam,) Lowrider Marathon (Lowrider Thursday, just not on Thursday,) and Battle of the Bitches (Monday Night's a B*tch, just not on Monday.) Next weekend's theme: the BamPunk'd Marathon, alternating between Viva La Bam and Punk'd.
[edit] History
From June 1997 to June 1998, MTV was operated in New Zealand as a free to air channel by TVNZ using content from UK version of MTV. It controversially replaced Auckland's Free-to-Air music TV channel Max TV and Christchurch's Cry TV, and was only broadcast in Auckland, Wellington and Christchurch.
On May 18, 2006 Sky Television announced the launch of a licensed, localised MTV channel, operated by Viacom New Zealand.
The announcement of the channel triggered discussion among the public and in online forums. The channel had the backing of several influential New Zealanders in the music industry including: Ed St. John, President and CEO, Warner Music Australasia; Denis Handlin, Chairman & CEO, SONY BMG Music Entertainment Australia & New Zealand; Andy Murnane, CEO, Dawn Raid Entertainment; and local hip-hop artist Savage. [4]
It commenced full operations on August 16, 2006.
New Zealand has viewers choice category in the MTV Australia Video Music Awards 2007 which is a special category for New Zealand artists. The winner will be announced on the night of the award show on April 29, 2007. And in celebration of this MTV New Zealand (along with Air New Zealand) will also host the world’s first MTV Mile High Gig which will make it's way from New Zealand to the MTV Australia Video Music Awards and will have live bands on the plane.[5]
[edit] Website
The website officially launched in July of 2006 and only showed a promo for the channel (which related to cows and cow milk which makes people do strange things), a form to win tickets to the 2006 VMA's, VJ search and launch party info.
The full site launched with the channel on August 18, 2006 and includes a home page with MTV New Zealand promos and when you enter the site it contains news, features, competitions, interactive forums, a page on MTV Full Tank and more.
[edit] References
- ^ "For the first time in NZ’s history MTV is YOURS", Scoop, 2006-07-20.
- ^ "For the first time in NZ’s history MTV is YOURS", Scoop, 2006-07-20.
- ^ "Ready to run with MTV", Herald, 2006-07-28.
- ^ "SKY Television Media Release", SKY TV, 2006-05-18.
- ^ "MTV And Air New Zealand To Host The World’s First MTV Mile High Gig En Route To The MTV Australia Video Music Awards", Viacom, 2007-03-15.
