WVTV

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WVTV
Milwaukee, Wisconsin
Branding	CW 18
Channels	18 (UHF) analog, 62 (UHF) digital
Affiliations	The CW
Owner	Sinclair Broadcast Group (WCGV-TV, Inc.)
Founded	October 3, 1953
Call letters meaning	Formerly owned by Gaylord Broadcasting, which had TV in the call letters of most of its stations
Former callsigns	WOKY-TV (1953-1955), WXIX-TV (1955-1963) WUHF-TV (1963-1966)
Former affiliations	ABC (1954-1955 primary, 1960-1980 secondary) DuMont (1954-1955) CBS (1955-1959 primary, 1960-1980 secondary) NBC (1960-1994, secondary) Independent (1953-1997) The WB (1998-2006)
Website	www.thattvwebsite.com/ (combined site for WVTV/WCGV/The Tube Milwaukee)

WVTV (Channel 18) The CW 18 is a television station located in Milwaukee, Wisconsin which is The CW network affiliate for Southeastern Wisconsin. With a transmitter located on Milwaukee's northwest side, its signal covers most of the market including the cities of Racine, Kenosha, Sheboygan and Waukesha. It's owned by the Sinclair Broadcast Group and is sister station to WCGV Channel 24.

Contents 1 History 1.1 Early years (1953-1965) 1.2 Independent era (1966-1998) 1.3 The WB (1998-2006) 1.4 The CW (2006- ) 2 Logo History 3 External links

[edit] History

[edit] Early years (1953-1965)

The station went on the air as WOKY-TV on channel 19 on October 3, 1953 . CBS then purchased the station in 1954. This resulted in a call letter change to WXIX (for 19 in Roman numerals). It became WXIX on February 27, 1955.For four years, WXIX was the CBS O&O in Milwaukee, but struggled because of UHF's light penetration into homes at the time. The station shifted to its current Channel 18 position in 1958 in an FCC channel alignment change. Shortly afterwards, CBS began to look for a stronger VHF station, so in 1959 it shifted the affiliation to WITI Channel 6. WXIX went dark, but went back on the air on July 20, 1959 after being purchased by Gene Posner, the owner of Cream City Broadcasting and others. From this point on WXIX was an independent station, and in 1963 changed its call letters to WUHF after an ownership change.

The WXIX calls now reside on Cincinnati's Fox affiliate Channel 19, with the WUHF call letters now based on Rochester, New York's Channel 31 (another Fox station), a sister Sinclair station to Channels 18 and 24.

[edit] Independent era (1966-1998)

Gaylord Broadcasting bought the station in 1966, and changed its call letters to WVTV. This started Channel 18 on its path to become one of the most popular independent stations in the country, with strong local programming such as The Bowling Game (which would eventually be syndicated across the Midwest), along with a strong slate of syndicated programs such as cartoons, classic off network sitcoms, more recent sitcoms, drama shows, sports, and movies. Being a Gaylord station, the channel was also naturally Milwaukee's home for the variety/comedy series Hee Haw, which was produced by sister division Gaylord Entertainment (WVTV had the show from 1971 to 1978 and from 1986 to 1993; In between that 1978-86 gap it aired on WISN).

The station also aired The Tonight Show from 1984 until 1988, due to WTMJ (Channel 4) being denied permission by NBC to air the program at a later time so that they could air syndicated programs after their late news.

As cable became more popular, WVTV's signal started to be carried on most cable systems in Wisconsin. This resulted in the station becoming Super 18 in 1987, with the tagline 'Wisconsin's Superstation'. WVTV was also the longtime home of the Milwaukee Brewers, Milwaukee Bucks, and area college sports teams.

The station had a one-hour primetime newscast called The 9 O'Clock Nightly News starting in 1989, which featured anchors Liz Talbot and Duane Gay. Previously the station aired news and weather in a capsule format of 2-5 minute segments in-between programming (example).

WVTV continued to be the leading independent station until Fox's programming over on competitor WCGV (Channel 24) became popular. The station's ownership went into a state of flux after Gaylord decided to leave the television business (except for its stake in The Nashville Network). By 1994 the station would agree to enter into a local marketing agreement with WCGV, which was owned by Abry Broadcasting. The stations merged operations together into WVTV's studios at N. 35th St and Capitol Drive, and the newscast on WVTV was discontinued shortly thereafter. Duane Gay would then move on to WISN (Channel 12), where he continued on as a reporter, even after being diagnosed with a vicious form of soft tissue cancer in 1997; Gay would continue to work for Channel 12 in any capacity he physically could, and spoke well of his time at WVTV until he died on April 26, 2005 [1].

WVTV was originally supposed to be a charter WB affiliate in January 1995. However, the New World/Fox affiliation deal in 1994 (which included Milwaukee's WITI (Channel 6) shifted network affiliations in many markets, which included Dallas/Fort Worth, where Gaylord owned then-independent KTVT (Channel 11). Because New World's KDFW (Channel 4) in that market shifted from CBS to Fox, Gaylord took the CBS affiliation for KTVT, then used that leverage to gain CBS affiliation for their Seattle-Tacoma station, KSTW (Channel 11).

Though WVTV was relatively unaffected by all of these shuffles and didn't take the CBS affiliation for Milwaukee (which eventually went to then-small WDJT (Channel 58)), Warner Bros. decided to not honor affiliation deals for Gaylord stations, keeping WVTV an independent and forcing Milwaukee viewers to watch The WB on Superstation WGN, which was then carrying the network nationally on cable. At this time Channel 18 was airing more syndicated talk shows during the day, and aired first-run syndicated programming such as Xena: Warrior Princess and Hercules: The Legendary Journeys in prime time under the branding VTV Prime.

In 1996, Gaylord would sell WVTV to Glencairn Corp., which continued the local marketing agreement with WCGV. Sinclair had become WCGV's owner as a result of a merger with Abry. Glencairn in turn was owned by a former executive of Sinclair; thus Channel 18 was by default in the control of Channel 24 and Sinclair.

[edit] The WB (1998-2006)

WVTV continued to be an independent station until early in 1998, when The WB was pushing for more national distribution beyond the Tribune stations and Superstation WGN. After Sinclair made a large WB affiliation deal for stations throughout their chain, WVTV picked up the network in 1998 and changed its identification to WB18.

WVTV finally became fully owned by Sinclair in 2000, after a long legal battle between Sinclair and Jesse Jackson and his Rainbow/PUSH coalition about the racial issues of one concern holding two broadcast licenses in a market, the thinking being that the Glencairn ownership was making end-around as an arm of Sinclair, and used the LMA to gain control of the station. By this point however, the FCC had overturned these rules that had disallowed a duopoly of stations in a market, and the sale to Sinclair did go through despite these objections.

The station resumed airing a newscast in August 2003 under the title of WB18 News at 9, a mix of local news from WVTV's facility, and Sinclair's News Central programming from its Baltimore, Maryland studios, with the local segments on weeknights anchored by Lisa Fielding, and Tami Hughes usually doing weekends. The program was reduced to a half-hour in September 2005 due to ratings concerns, and was eventually discontinued on March 31, 2006 due to cutbacks in Sinclair's news operations companywide. Fielding currently anchors evenings on Chicago news radio station WBBM-AM (780), while Hughes is now on WITI as a general assignment reporter.

Though some rumors indicated Channel 18 would resume a newscast which would be produced by another station in the market, there has not been any interest by Milwaukee's Big Four network stations.

Sinclair announced on May 2, 2006 that WVTV would become the CW's Milwaukee affiliate upon the network's launch on September 18, 2006. Sister station WCGV affiliated with My Network TV two weeks before on September 5, creating one of five Sinclair-owned and/or controlled CW/My Network TV duopolies in the country. WVTV continued to identify as WB 18 all through the summer, fully launching their new CW branding officially as CW 18 on September 18, though the week before the station's logo bug was changed to the CW18 logo with "premieres Monday" to the left side.

[edit] The CW (2006- )

WVTV's current schedule consists of all CW programming airing in pattern, as the station currently carries no sports programming. During the morning the station runs some paid religioius programming, and early afternoon is devoted to first-run episodes of Jerry Springer and Maury. After 2pm, the station double runs off-network sitcoms like The Andy Griffith Show and Everybody Loves Raymond, along with the The CW Daytime lineup, which has double runs of What I Like About You and Reba. Between Reba and Raymond, According to Jim and Friends air single episodes.

After The CW's primetime lineup, doubled sitcoms continue on with Scrubs, The King of Queens, another Friends and According to Jim block, and single episodes of Sex and the City and Still Standing complete the station's late night lineup. A Late, Late Movie ends the broadcast day at 3am, usually featuring a b-movie or older films.

Varied sitcoms air through the weekends, along with several movies throughout Saturday and Sunday. The station carries just over the minimum amount of educational and informational children's programming, as the Kids' WB lineup features one hour of E/I shows, and the station airs The Littles, Strawberry Shortcake and Liberty's Kids weekday mornings.

[edit] Logo History

WVTV's logo, used beginning in the early 1970s through 1979.	'TV-18' logo used from 1979 to 1987.	WVTV's logo from 1987-1998, when the station was known as 'Super 18' and 'Wisconsin's Superstation.'	The first WB era logo, used from January 1998-May 1999.
Second WB era logo, used from June 1999-August 2003.	Last WB era logo, used since August 2003-September 2006, launched with the former WB18 News at 9.	Current WVTV logo under CW affiliation.

[edit] External links

• Official Station Website (shared with WCGV and The Tube Milwaukee)
• History of Milwaukee television
• Query the FCC's TV station database for WVTV