WSTE
From Wikipedia, the free encyclopedia
| WSTE | |
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| Ponce / San Juan / Mayagüez / Arecibo | |
| City of license | Ponce, Puerto Rico |
| Branding | SuperSiete |
| Channels | 7 (VHF) analog, 8 (VHF) digital |
| Translators | WSTE1 7 San Juan WSTE2 7 Mayagüez WSTE3 7 Arecibo |
| Affiliations | Independent |
| Owner | Siete Grande Television, Inc. (LMA with WLII) |
| Founded | February 2, 1958 |
| Call letters meaning | SIETE (Siete is Spanish for seven) |
| Former callsigns | WRIK-TV (1958-1979) WLUZ-TV (1979-1987) |
| Class | Full service |
| Facility ID | 60341 |
WSTE is a full-power television station licensed to Ponce, Puerto Rico transmitting over analog channel 7. The station has channel 8 assigned for digital broadcast, but WSTE's digital signal is not yet on the air. WSTE is owned by Siete Grande Television, Inc. and is operated by WLII under a local marketing agreement. WSTE is branded as SuperSiete.
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[edit] History
The station first went on the air in the late 1950s as WRIK-TV where it retransmitted WKAQ-TV's programming (one of the first affiliation agreements, now common on the island). In 1970, it was bought by United Artists and moved to San Juan where it was branded as Rikavision. The station then produced its own programming, but without much success. In 1979, it was acquired by Puerto Rican producer Tommy Muñiz and renamed WLUZ-TV, Teleluz. Muñiz was also owner of Radio Luz, WLUZ (AM).
Financial troubles forced Muñiz to sell the station to Malrite Communications Group where it became SuperSiete - WSTE. The station acquired limited success at the time using colorful motion graphics, a new logo, major advertising in newspapers, and the broadcasting of famous American sitcoms at the time, such as The Fresh Prince of Bel-Air and The Simpsons, along with major Hollywood movies of the time.
It also became famous for its children show "El Show de Burbujita y Bolillo" and its Saturday morning cartoons. Along this time, one of Puerto Rico's longest running shows, No te Duermas with Antonio Sánchez "El Gangster" started airing on channel 7 as well. Also, Super Siete produced a successful game show La Hora de Oro with Hector Marcano and two family oriented comedies, Maripili and El Cuartel de la Risa.
In 1991, Malrite Communications Group fearing that it will lose channel 7 experimental license for their booster-type translator facilities to transmit their signal across the island, decided to buy WLII-TV and WSUR-TV and sold WSTE to Jerry Hartman, a Florida entrepreneur. WSTE was then called El Nuevo SuperSiete (The New SuperSeven).
During the 1990s, WLII signed a marketing agreement with SuperSiete, stripping the channel of its successful shows and leaving it as an outlet for infomercials, horse races and independent productions. It was also rebranded as Tele-Isla during primetime hours. Due to the failure of the new programming, and the lack of full island coverage of WLII at the time, WSTE started re-broadcasting WLII's primetime programming mainly for the western and central areas of Puerto Rico.
In 1995, WLII entered into an affiliation agreement with WORA-TV. This created a situation with the FCC, as WLII programming was being rebroadcast by 2 different stations across the island; WLII and WSTE in the north, WSUR-TV and WSTE in the south, and WSTE, WNJX-TV and WORA-TV in the west. During this time, the channel proudly showed its coverage channels on its "ident", as 11-9-7-5-22. After ammonestation by the FCC, WLII dropped WSTE and WNJX-TV coverage.
After that point (sometime in 1995) and until today, the station mostly airs infomercials, localy-produced advertisements for car dealerships and music programs. The "Teleisla" branding has been completely dropped.
An interesting note is that the channel's "ident" animation, logo, and name have survived for over 20 years. Its current logo and animation date back to 1987.
[edit] Broadcasting
To effectively cover all of Puerto Rico, WSTE has booster-type translator facilities across the island. However, in order for this booster system to work without any interference, WSTE's main transmitter must be kept silent. The Ponce area is thus served from an auxiliary station transmitting at 100 kW.
[edit] Transmitter facilities
- WSTE: main transmitter in Ponce (186 kW, silent)
- WSTE: auxiliary facility in Ponce (100 kW)
- WSTE1: booster facility in San Juan (310 kW)
- WSTE2: booster facility in Mayagüez (24.1 kW)
- WSTE3: booster facility in Arecibo (1 kW)
WSTE is still using the "Tele-Isla" brand for over 16 hours a day. It uses its "Super Siete" brand usually from midnight until the early hours of the morning
[edit] Logos
 Old Channel 7 logo when it was branded as Rikavision WRIK-TV. |
 Rikavision’s newspaper ad from 1976. |
[edit] External links
| Preceded by WRIK-TV (1958-1979) WLUZ-TV (1979-1987) |
WSTE 1987 - present |
Succeeded by Incumbent |
| Broadcast television stations in the Puerto Rico market | ||
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San Juan: WKAQ 2 (TEL) - WAPA 4 (Ind) - WIPR 6 (PBS) - WSTE 7 (Ind) - WLII 11 (UNI) - WORO 13 (Ind/Rel) - WSJN-CA 15 (Rel) - WTCV 18 (Ind) WJPX 24 (MTV) - W25DN 25 - WVQS-LP 28 - WSJU 30 (Ind) - WRUA 34 (Citytv) - WDWL 36 (TBN) - WMTJ 40 (PBS) - W44CK 44 (3ABN) - WRFB 52 (Ind) WUJA 58 (Rel) - WWXY-LP 62 - WECN 64 (Rel) - WVSN 68 (Rel) Mayagüez: WIPM 3 (PBS) - WORA 5 (UNI) - WSTE 7 (Ind) - WOLE 12 (TEL) - WOST 16 - WPRU-LP 20 (ABC) - WNJX 22 (Ind) - WSJX-LP 24 (Fox) Ponce: WSTE 7 (Ind) - WSUR 9 (UNI) - WTIN 14 (Ind) - WKPV 20 (MTV) - WXWZ-LP 22 (Rel) - WQTO 26 (PBS) - WQQZ-CA 33 - W36DB 36 Arecibo: WSTE 7 (Ind) - WIMN-CA 20 (Rel) - WJWN 38 (MTV) - WQSJ-LP 48 (Rel) - WCCV 54 (Rel) - WMEI 60 |
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Corporate Directors: Anthony Cassara | Gustavo A. Cisneros | Harold Gaba | Alan F. Horn | Michael O. Johnson | A. Jerrold Perenchio | John G. Perenchio | Alejandro River | Ray Rodriguez | McHenry T. Tichenor, Jr. |
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Radio Stations: KAMA | KBAE | KBBT | KBNA | KBNA | KBTQ | KCOR | KCOR | KDOS | KDXX | KESS | KFLC | KFZO | KGBT | KGBT | KHOT | KHOV | KINV | KIOT | KISF | KJFA | KKMR | KKRG | KKSS | KLAT | KLNO | KLNV | KLQV | KLSQ | KLTN | KLTO | KLVE | KMRR | KNGT | KOMR | KOND | KOVE | KPTI | KPTY | KQBT | KQBU | KQMR | KRCD | KRCV | KROM | KRTX | KSCA | KSOL | KSQL | KTNQ | KVVF | KVVZ | KXTN | KXTN | KZOL | WADO | WAMR | WAQI | WCAA | WKAQ | WKAQ | WOJO | WPPN | WQBA | WQBU | WRTO | WRTO | WUKQ | WUKQ | WVIV | WVIX |
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Univision Owned and/or Operated Stations: KABE | KAKW | KDTV | KFTV | KMEX | KTVW | KUVE | KUVN | KUVS | KWEX | KXLN | WGBO | WLII | WLTV | WQHS | WSUR | WUVC | WUVG | WUVP | WXTV |
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TeleFutura Owned and/or Operated Stations: KFPH | KFSF | KTFB | KTFD1 | KTFF | KFTH | KTFK | KTFQ2 | KFTR | KFTU | KNIC | KSTR | WAMI | WFPA | WFTT1 | WFTY | WFUT | WOTF | WTNC | WUTF1 | WXFT |
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Other Television Stations: KUVI (MNTV affiliate) | WSTE (Independent)3 |
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1Univision owns the licenses. However these stations are operated by Entravision under a Local Marketing Agreement. |
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2Univision owns the license. However this station operates in a Joint Sales Agreement with Entravision. |
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3The station is locally owned. However thorugh WLII and WSUR-TV, Univision operates the station under a Local Marketing Agreement. |
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Annual Revenue: |
